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Online MBA

Areas of Emphasis

Energy Finance Emphasis (4 courses substitute)

The Area of Emphasis in Energy Finance is intended to prepare MBA students to work in the growing energy industry. Students will be exposed to course work in finance, law, ethics and risk management as it pertains to the field of energy.

Course Requirements

In order to satisfy the requirements of the Area of Emphasis, a student must have completed the required courses with passing grades. A cumulative GPA of 3.0 is required for graduation from the MBA Program. The courses and grades from the Area of Emphasis will be counted towards a student's cumulative GPA in the MBA Program.

Core Courses

  • FIN 530: Energy Financial Economics (3 credits)
    Introduces graduate students to the ways in which legal/regulatory systems affect the energy industry, and to the important economic and political concerns that underlie the regulation of production and sale of energy. The course will be comparative: that is, we will consider regulatory regimes from other countries as well. We will study, among other things: the structure of the energy industry; the evolution of Anglo-American regulatory systems from traditional public utility rate regulation to the partially deregulated system of today; the role of state ownership and privatization of energy services in the rest of the world; and the issue of "political/regulatory risk" as it affects investment in the energy industry.
  • FIN 531: Energy Law/Regulation/Ethics (3 credits)
    Gives students an understanding of how energy markets operate and the ancillary markets that have developed that are intertwined with the primary energy markets. We will examine the economic determinants of industry structure, the associated public policy challenges associated with these structures, and appropriate form of government intervention in a market. These issues also have considerable ethical questions attached. The secondary goal of this course is to prepare its participants to meet the Ethical and Professional Standards portion of the Chartered Financial Analyst (CFA) Candidate Body of Knowledge (CBOK) Exam. In seeking this goal, this course will investiagte a range of concerns from the field of professional ethics which will advance the understanding of all participants having a sincere desire to become a true financial professional, worthy of the trust of those they serve. Because the CFA ethical and professional standards thoroughly define excellence for all professions in finance, this course will serve all individuals seeking a ground for their personal conduct as a professional in any of the many fields belonging to the world of finance.
  • FIN 532: Energy Financial Accounting (3 credits)
    The course is designed to give students the tools to interpret and analyze external financial information from the viewpoint of investors and creditors. The energy sector has a unique perspective from other industry sectors. In particular, the role of mark to market accounting techniques will be emphasized in your application of financial statement analysis to the energy sector. The goal is not to become a technical expert in complicated accounting rules but rather to be equipped with sufficient expertise to make rational decisions in the evergy sector.
  • FIN 533: Energy Financial Risk Management (3 credits)
    The course investigates the evolving and expanding practice of financial risk management in the energy sector. Risk management is a complex process of identifying, quantifying and managing various risk exposures. The course analyzes and discusses the various sources of risk. Particular attention is devoted to the main risk management techniques such as Value at Risk (VaR), volatility models, and correlation models. The course focuses on the main issues of financial risk management in the energy sector. Risk management has emerged as one of the most important areas in finance. The evolution of this subject has been attracting the interest of both practitioners and academia. Therefore, the course is a blend of theory and application. Real data analysis is an important part of this course. A student successfully completing this course will be familiar with the main current practices of financial risk management and will be able to apply those practices to the energy sector.

Forensic Accounting and Fraud Examination Emphasis (4 courses substitute)

The Area of Emphasis in Forensic Accounting and Fraud Examination is ideal for students interested in detecting, preventing and deterring fraud. Students pursuing this area of emphasis will be required to attend two additional 2-3 day residencies to coordinate with the required emphasis courses. The first residency will be in the first summer of the MBA program, typically at the end of June. The second residency will be in the second summer, typically at the end of July / beginning of August.

Course Requirements

In order to satisfy the requirements of the Area of Emphasis, a student must have completed the required courses with passing grades. A cumulative GPA of 3.0 is required for graduation from the MBA Program. The courses and grades from the Area of Emphasis will be counted towards a student's cumulative GPA in the MBA Program.

Core Courses

  • ACCT 581: Fraud Investigation (3 credits)
    Types of fraud, documents, sources of evidence, and analysis of internal and external fraud schemes with an emphasis on the skills needed to identify and investigate fraud.
  • ACCT 582: Fraud Data Analysis (3 credits)
    Computer-aided data analysis techniques for detecting and investigating fraud cases, issues related to the collection and use of digital evidence, and collection of data from electronic devices.
  • ACCT 583: Fraud Criminology/Legal Issues (3 credits)
    Theories of criminal behavior, laws, rules of evidence, rights of persons under interrogation and interviewing, report writing and ethics, as these topics relate to forensic accounting with a focus on the behavioral aspects of fraud.
  • ACCT 584: Advanced Fraud Investigation (3 credits)
    Major fraud case investigation with an emphasis on forensic and litigation support aspects, including presentation of cases in moot court setting.

Integrated Marketing Communications

The Area of Emphasis in Integrated Marketing Communications is intended to prepare MBA students to develop the skills required to manage integrated marketing communications campaigns for their firms. Students will be exposed to coursework in integrated marketing communications, audience insight, brand equity management and emerging media. Students interested in this AOE must apply separately as only five candidates will be accepted each term. Application deadline for Fall AOE Admission is July 15, 2016.  APPLY NOW

Course Requirements

In order to satisfy the requirements of the Area of Emphasis, a student must complete the four required courses listed below. Note that a cumulative GPA of 3.0 is required for graduation from the Online Hybrid MBA program. The courses and grades from the Area of Emphasis will be counted towards a student’s cumulative GPA (a C- or better is required in courses, with an overall cumulative GPA of 3.0) in the MBA program.

Courses

  • IMC 610: Introduction to Integrated Marketing Communications (3 credits)
    Introduces students to the fundamentals of Integrated Marketing Communications (IMC). Students learn and apply the IMC planning process and examine the role of integration to ensure consistency of creative strategy and complementary use of traditional and digital media. This course also provides a comprehensive orientation to the WVU IMC graduate program.
  • IMC 612: Audience Insight (3 credits)
    Provides an in-depth look at consumer behavior and its role in IMC. Examines consumer behavior in terms of internal influences, external influences, the consumer decision-making process, and consumers and culture. Students also learn ethnographic research.
  • IMC 613: Brand Equity Management (3 credits)
    Explores strategic and creative decisions to manage, build, and measure brands. Brand management issues investigated include consumer perceptions, competitive analysis, new product development, crafting communication messages, crisis management, and development of marketing programs.
  • IMC 619: Emerging Media and the Market (3 credits)
    Examines how modern industry uses emerging media, such as blogs and virtual worlds to enhance the IMC process. Addresses the creative and ethical issues unique to digital media.

Total Hours: 12 Credits

Online MBA students who elect to enroll in this Area of Emphasis will be required to complete IMC 610 before moving on to the other courses in the Area of Emphasis.

MBA students who declare this Area of Emphasis are expected to take IMC AOE courses during their second summer in the program as elective courses. The addition of this AOE by an MBA student will add two courses to their plan of study and increase the total credit hours required to earn their MBA to 54 credits.