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Marketing Professor Named Mentor of the Year

Fitzgerald honored for high character, dedication to students

Paula FItzgerald and doctoral candidate Joshua Dorsey

On November 1, Dr. Paula Fitzgerald was presented the Faculty Mentor of the Year Award by the Southern Regional Educational Board’s Compact for Faculty Diversity. Joshua Dorsey, a doctoral candidate in the Department of Marketing and Dr. Fitzgerald’s mentee, submitted the nomination. 

The award was created to honor individuals of high character, and recognize those who regularly go above and beyond typical mentor responsibilities. Dorsey truly believed no one is more deserving of this award than Dr. Fitzgerald.

“Dr. Fitzgerald embodies the essence of this award, consistently extending herself to me through moral support, research guidance and a selfless benevolence,” he said. “She has shown a propensity for leading by example, serving as the exemplar for professionalism, research achievement and service to the marketing discipline. Her affable personality, positive energy and sense of humor have only further augmented my mentee experience. To be sure, her mentoring efforts will manifest in me becoming a better professor and a better person.”

Fitzgerald said she was surprised and humbled by the accolade.

“It is very exciting to have your student nominate you for mentoring work! Joshua’s letter of nomination was quite thoughtful,” she said. “I believe this award will result in opportunities for recruiting high-performing graduate students.”

Dr. Fitzgerald is the Nathan Haddad Professor of Business Administration in B&E’s marketing department. She is involved in high profile, collaborative research with the WVU School of Public Health, and her areas of specialty include consumer behavior, public policy and marketing ethics.