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General Business

Having a hard time choosing just one area of business? General Business allows you to choose from many different career paths and customize your curriculum to meet your goals.

Interested in business, but not sure what path is right for you? Join our General Business program and learn the basic business fundamentals to prepare you for corporate management training. 

Undergraduate students in the general business program gain an overall understanding of business and how organizations operate.

Admittance to the general business program requires admission to the John Chambers College of Business and Economics.

Undergraduate students in the general business program gain an overall understanding of business and how organizations operate. Students in this program are well prepared to enter corporate management training programs.

Students plan a customized curriculum with their advisors, taking 30 credits of upper level business courses, but no more than 9 credits in any specific discipline. General Business majors choose the upper level business course electives from  accounting, economics, entrepreneurship, finance, hospitality and tourism management, management (including international and human resources management), marketing, management information systems courses, and organizational leadership.


Graduates work in a variety of industries, such as government, real estate and business services. Careers include sales, project management, business analysis and management.

Wondering what you can do with a degree from WVU's General Business major? Check out these ideas from WVU Career Services and the Occupational Information Network (O*NET). A median salary is the midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.

  • Bright Outlook
  • Green Occupation
  • Requires a Graduate Degree
  • Business Intelligence Analysts

    Produce financial and market intelligence by querying data repositories and generating periodic reports. Devise methods for identifying data patterns and trends in available information sources. Possible job titles for this career include: Business Intelligence Analyst.

    $86,510 Median Salary

    Learn More

  • Insurance Sales Agents

    Sell life, property, casualty, health, automotive, or other types of insurance. May refer clients to independent brokers, work as an independent broker, or be employed by an insurance company. Possible job titles for this career include: Agent.

    $49,990 Median Salary

    Learn More

  • Insurance Underwriters

      Review individual applications for insurance to evaluate degree of risk involved and determine acceptance of applications. Possible job titles for this career include: Account Underwriter.

      $67,680 Median Salary

      Learn More

    • Loan Officers

        Evaluate, authorize, or recommend approval of commercial, real estate, or credit loans. Advise borrowers on financial status and payment methods. Includes mortgage loan officers and agents, collection analysts, loan servicing officers, and loan underwriters. Possible job titles for this career include: Branch Manager.

        $63,650 Median Salary

        Learn More

      • Sales Managers

        Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers. Possible job titles for this career include: District Sales Manager.

        $117,960 Median Salary

        Learn More

      This page includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license.


      Graduates from this major have gone to work at:

      Cost and Aid

      How much does General Business at WVU cost? And how can you save?

      Tuition and Fees

      Estimated rates for the 2018-19 academic year. Rates are subject to change. Anyone that is not a current West Virginia resident will be charged non-resident rates. That includes international students.

      West Virginia Resident

      Per Credit - $428

      Per Semester - $5,136

      Fall and Spring Semesters - $10,272


      Per Credit - $1,126

      Per Semester - $13,512

      Fall and Spring Semesters - $27,024


      Per Credit - $1,126

      Per Semester - $13,812

      Fall and Spring Semesters - $27,624

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      Related Minors

      Hospitality and Tourism Management

      Professional Sales


      Join the Chambers College and Start your Journey


      Start by taking the first step. Meet your future head-on: submit your application for admission.

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