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Integrated Marketing Communications

The Integrated Marketing and Communications program is a wholly online, interdisciplinary major through two nationally accredited WVU programs: marketing in the Chambers College of Business and Economics and advertising and public relations in the Reed College of Media.

This major combines the complementary business and communications fields of advertising, marketing and public relations. As such, students develop an understanding of using traditional, digital/social media and other promotional and marketing techniques to reach and engage consumers and stakeholders. Students will learn about ethical, legal and socially responsible considerations in such efforts and will demonstrate an understanding of research, data, diverse audiences and inclusive practices.


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