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Integrated Marketing Communications

The Integrated Marketing and Communications program is a wholly online, interdisciplinary major through two nationally accredited WVU programs: marketing in the Chambers College of Business and Economics and advertising and public relations in the Reed College of Media.

This major combines the complementary business and communications fields of advertising, marketing and public relations. As such, students develop an understanding of using traditional, digital/social media and other promotional and marketing techniques to reach and engage consumers and stakeholders. Students will learn about ethical, legal and socially responsible considerations in such efforts and will demonstrate an understanding of research, data, diverse audiences and inclusive practices.


Whether you are a veteran, a reservist, a National Guardsman, or still serving on active duty, West Virginia University is a great place to further your education. The Military Times ranked WVU as the 19th Best College for Vets in 2022. At WVU you will find faculty, staff, and students who want to support you and help you succeed.


West Virginia University has worked hard to make its programs affordable for military personnel and veterans. WVU is a Yellow Ribbon Program participant, meaning that the university agrees to waive a portion of tuition not covered by the GI Bill. Unlike most universities, WVU participates in the program for all graduate and professional programs. Additionally, the John Chambers College of Business and Economics offers a $100 discount per credit hour to all current and former service personnel pursuing the Integrated Marketing Communications program.


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Undergrad Admissions

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Grad Admissions

Follow your intellectual passion both in and outside the classroom as you learn the skills and knowledge needed to excel.

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