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Integrated Marketing Communications

The Integrated Marketing and Communications program is a wholly online, interdisciplinary major through two nationally accredited WVU programs: marketing in the Chambers College of Business and Economics and advertising and public relations in the Reed College of Media.

This major combines the complementary business and communications fields of advertising, marketing and public relations. As such, students develop an understanding of using traditional, digital/social media and other promotional and marketing techniques to reach and engage consumers and stakeholders. Students will learn about ethical, legal and socially responsible considerations in such efforts and will demonstrate an understanding of research, data, diverse audiences and inclusive practices.

Cost and Aid

The West Virginia Board of Governors establishes tuition and fees annually. The University reserves the right to change tuition and fees at any time. Visit Revenue Services for current tuition and fees.

Financial Aid

WVU has a strong comprehensive financial aid program to help you finance your education. For more information, visit the Student Financial Aid Office website or call 304-293-1988.


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