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Executive Education

STEM Entrepreneurship Essentials

The STEM Entrepreneurship Essentials is a program for PhD students and professionals in the disciplines of science, technology, engineering, and mathematics.

Program Benefits

  • Build a solid foundation in management and leadership
  • Learn how to start your own science and technology business
  • Enhance your communication skills
  • Learn to discern if an idea is ripe for commercialization
  • Learn how to write an effective business plan
  • Learn how to plan and manage a budget and workflow for results
  • Network with students and business professionals in the science and technology fields

Schedule

OPENING KEYNOTE: INNOVATION: IDENTIFYING & ANALYZING ENTREPRENEURIAL OPPORTUNITIES

THE TECHNOLOGY VENTURE

  • Explore the technology transfer process and how to determine appropriate markets for commercialization
  • Review intellectual property law and ownership issues
  • Examine producing vs. licensing, financing options and exit strategies

LEADERSHIP & TEAM BUILDING

  • Understand the difference between managing and leading, crucial in becoming an effective leader
  • Learn how the changing dynamics of the workplace impacts a leader's focus on how to get results from their team of employees, without losing sight of big issues
  • Understand and capitalize on individual approaches to group interactive processes, the foundation to innovate, solve problems, produce and compete at the speed of change, and ultimately, the continued success of leading high performance teams

BUILDING A BUSINESS & MARKETING STRATEGY

  • Discover the intricacies of how business components interrelate and form a successful, sustainable, and contemporary business strategy
  • Study and implement the tactics of competitive advantage, understand stakeholders' perspective and needs, a comprehensive marketing strategy and the effective marshalling of resources, budget and capabilities

THE FINANCIAL PLAN

  • Prepare to analyze the various cost-benefit tradeoffs of management choices that entrepreneurs have to make on a daily basis
  • Evaluate the financial planning process to best manage scarce resources, evaluate the employee performance incentives and link those incentives to the additional costs and benefits

WRITING AN EFFECTIVE BUSINESS PLAN

  • A great business plan should tell a cohesive story about the core idea of your business and serves as a reference manual in bringing your product or service successfully to market
  • Learn advanced techniques in creating business objectives and goals, build a new vision for the business, how to define your target market, and develop products or services to fit that market

PITCHING

  • The "pitch" is the manner in which you present and sell your idea to venture capitalists, banks, and other potential investors
  • Create the perfect pitch using relevant and compelling data that validates your business assumption to win support of investors

CLOSING KEYNOTE: SO YOU WANT TO BE AN ENTREPRENEUR?

This program is co-sponsored by the WVU Office of Graduate Education and Life.