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Marketing Ph.D.

Ph.D. Candidates

Mohammad Sakif Amin

Contact Info | Office: Hodges Hall, Room 413 | 412-509-6955 | ma0096@mix.wvu.edu
Mohammad Amin

Education:
MBA in Marketing, Texas Tech University, USA
BBA in Marketing and Finance, North South University, Bangladesh

Area of Research Interest: Mohammad’s primary areas of interest are consumer behavior, sales people motivation, environmental marketing, sustainable consumption and public policy. His current research focuses on Enviropreneurial Marketing and Salesperson motivation in a global setting.

Elvira Kizilova

Contact Info | Office: Hodges Hall, Room 413 | 304-293-7946 | enk0001@mix.wvu.edu
Elvira Kizilova

Education: 
M.P.A, University of Arkansas

M.P.A, Odessa Regional Institute of Public Administration of the National Academy of Public Administration under the President of Ukraine

M.S. Management, the Crimean Institute of Environmental and Health Resort Construction, Ukraine

B.S. Management, the Crimean Institute of Environmental and Health Resort Construction, Ukraine

Area of Research Interest: Elvira’s primary area of interest are social media marketing, destination marketing and branding, and public policy. Her current research is focused on front-of-package information processing and sustainability labeling in destination marketing. Prior to her doctoral studies, Elvira worked in regional government in Ukraine for 13 years and was responsible for tourism promotion and international relations.

Yuerong Liu

Contact Info | Office: Hodges Hall, Room 410 | 304-282-7523 |   yl0015@mix.wvu.edu

Education:
M.B.A, West Virginia University, USA
M.S. in Management, Tianjin University, China 
B.S. in Management, Wuhan University of Science and Technology, China 

Area of Research Interest:  Yuerong’s primary areas of interests are business-to-business relationships and individual relationships. Her current research focuses on trust, opportunism, control, and satisfaction between supply chain partners.

Raika Sadeghein

Contact Info | Office: Hodges Hall, Room 410 | 304-293-6368 | rasadeghein@mix.wvu.edu

Education:
M.S. E-commerce, K.N. Toosi University of Technology
B.S. Computer Engineering, Islamic Azad University

Area of Research Interest: Raika's primary areas of interest are consumer behavior, public policy and e-commerce. Her current research includes financial decision making in the context of payday loans, technology adoption, and consumer decision making based on OCRs (Online Customer Reviews). Her past research focused on adoption of e-tourism and business process re-engineering in the tourism sector in Iran. Raika has presented her recent research at the AMA's Marketing and Public Policy Conference.

Lixun Su

Contact Info | Office: Hodges Hall, Room 410 | 304-293-6368 | lisu@mix.wvu.edu

Education:
M.S. Business Analytics, Arizona State University
B.S. Marketing, Jilin University

Area of Research Interest: Lixun’s primary area of interest are consumer behaviors, as well as global marketing. His current research places a focus upon issues of trust (i.e., the influence of color on trust) and international firms’ capabilities and strategies.

Alexis Yim

Contact Info | Office: Hodges Hall, Room 413 | 304-293-7946 |  ya0016@mix.wvu.edu

Education:
M.B.A, Universtiy of Nebraska - Lincoln, USA
B.S. in Marketing, Universtiy of Nebraska - Lincoln, USA 

Area of Research Interest:  Alexis's primary areas of interest are international marketing, social media marketing, brand personality, and entrepreneurship. She is currently conduct ing research on brand marketing and different characteristics of social media with Dr. Cui.