BUSINESS COMMUNICATION CENTER
The Business Communication Center, located in BE 347, offers assistance and tutoring in writing, oral communication, presentation preparation, library research, and document design software. Business students at any level, from first semester to graduate studies, may seek assistance from the Center. Our goal is to help students become effective, confident, and career-ready. We use interactive, cooperative learning techniques to meet each student’s needs. We also reach out to the WVU community of faculty, staff, and community partners by providing resources to enhance the practice of communication.
Event Schedule for FALL 2020
All events are via Zoom. To attend a workshop, RSVP to Tynetta Johnson. She will send you the Zoom meeting link.
How to Get Them to Pay Attention to What You Are Trying to Teach
September 3 (10-11 a.m.)
Presenter: Susan Lantz, Ph.D.
Join Susan Lantz for a lively discussion regarding ways to help students maintain focus and become more engaged in a college classroom setting.
Discovering Consumer Data
September 9 (1:30-2:30 p.m.)
Presenter: Jessica Vanderhoff, MLIS, WVU Business Librarian
Looking to better understand potential consumers and uncover behavioral insights? In this hands-on workshop, participants will use Mergent Intellect and Simmons OneView to locate demographic and psychographic data. We will explore consumer segmentation and detailed consumer preferences, including lifestyles, attitudes, brand preferences and media use. Upper-level undergraduate and graduate students involved in entrepreneurship, hospitality, marketing, or integrated marketing communications will find this workshop useful for classroom and workplace projects.
An Introduction to Using Adobe Illustrator to Build a Cohesive Personal Brand
Presenters: Riley Clay and Allee McCardle, BCC Adobe Consultants
Join the BCC’s Adobe Consultants for a discussion of how you can use Adobe Illustrator to create your own brand and apply it across your documents in both print and online locations. The consultants will provide an overview of how to use Adobe Illustrator as well as discussing applications for personal branding.
Entrepreneurial Communication: Unpacking the Rhetoric of the Pitch
October 7 (10-11)
Presenter: Beth Tomlinson, Ph.D.
Participants will leave the session with several key takeaways: understanding of stasis theory as an analytic tool from rhetoric that can be fruitfully applied to entrepreneurship, and a new way of conceptualizing pitches. In the first part of the session, you will learn where funders typically disengage and how to counter those objections successfully and move your idea closer to fruition. In the second half, we will move to open discussion about connections between entrepreneurship and communication/rhetoric.
Positioning Yourself for Scholarly Impact
Thursday, November 5 (10-11 a.m.)
Presenter: Ian Harmon, Ph.D., Scholarly Communications Librarian
While your discipline has established norms and guidelines for success, how do you go about developing a plan to ensure you meet these standards? What do you want to have in hand when you go on the job market, or apply for tenure or promotion? The WVU Libraries’ Scholarly Publishing Program offers a number of services to help researchers build a strong reputation, increase the visibility of their work, and demonstrate their impact with appropriate metrics. This workshop, aimed at PhD students and early career faculty, provides an overview of these services so you can start building your plan for success and advancement in your career.
A Primer in Data Visualization with Tableau
Wednesday, November 11 (1:30-2:30 p.m.)
Presenter: Jessica Vanderhoff, MLIS, WVU Business Librarian
This workshop is designed to teach users new to Tableau how to prepare their data, navigate the Tableau Desktop interface, create basic visualization (i.e. bar chart, heat map, etc.), and combine visualizations into a dashboard. Recommended for faculty, graduate and upper-level undergraduate students interested in data visualization and storytelling. No prior Tableau experience needed.
**Participants are strongly encouraged to request and download Tableau Desktop prior to the session. Students may request a free one-year license here and faculty here. Activation codes may take 5 to 7 days to receive. **
Monday – Thursday 9:30-5:00, Friday 9:30-2:00
or call 304-293-9289
MEET OUR STAFF
Elizabeth Tomlinson, Ph.D. is the director of the Business Communication Center. She is a Teaching Associate Professor in the Marketing Department, and has worked at WVU since 2011. She specializes in teaching and researching business communication related topics, and particularly enjoys working with students on projects involving business clients from the community. She earned her Ph.D. from Kent State University, an MA from John Carroll University, and a Bachelors of Arts from The College of Wooster.
Tynetta JohnsonProgram Coordinator
Tynetta serves as a Program coordinator for the Business Learning Resource Center and Business Communication Center. She has been working for the University for 4 years. In this role she work with students, faculty and staff. She manages the budgets, and procedures to ensure the implementation and success of both centers. Tynetta assist in coordinating the Neidermeyer Scholars Program and handles all of the day to day operations as well as coordinate their schedules.
My name is Camaryn Clark and I am from Roanoke, Virginia. I am a sophomore in the Global Supply Chain Management major and hope to also add a minor in Business and Data Analytics. This will be my first semester working in the BCC and I am excited to help my peers master the skills of business communication.
My name is Allee McCardle. I’m a senior on track to graduate in May 2021 hoping to pursue a career in professional sales, as I just finished an internship with ALKU Government Solutions. I have a double major in Marketing and Entrepreneurship with an area of emphasis in Professional Sales. This is my second year working for the BCC and I am so excited to be back and to continue to help my peers in the Chambers College.
My name is Taylor Keiffer and I am from Saint Albans, WV. I graduated from WVU in May 2019 with a Bachelor’s Degree in Business Management with an emphasis in Human Resources. I’m a second year MSIR graduate student and a Graduate Assistant for the BCC. I’m so excited for the new school year and really looking forward to working with Chambers College students! Let’s go Mountaineers!
My name is Riley Clay. I graduated from WVU undergrad in May 2020 with a Bachelor of Science in Business Administration. I majored in Marketing with an Area of Emphasis in Digital Marketing Promotions and a minor in Political Science. I am currently receiving my Master's degree in Digital Marketing Communications through the Reed College of Media and am looking forward to working in the BCC for the second year in a row. Aside from being a tutor this fall, I am also one of the design consultants for the college as well as the graduate assistant for the spring semester.
My name is Patrick Klaas and I am currently a senior here at West Virginia University. My major is Economics with a minor in Business Data Analytics. I can’t wait to get started working with you all and have a great semester! Let's Go Mountaineers!
My name is Alexandra Love and I hail from Morgantown, WV. I am a sophomore from the Management Information Systems major with a minor in Business Data Analytics. I am also involved with the new Chamber’s Peer Mentorship Program. I look forward to working with students in the BCC this year!
My name is Casey Clements and I am a Junior at WVU from Severna Park, Maryland. I am currently pursuing a degree in Management Information Systems with minors in Data Analytics and Marketing. This is my first year as a BCC consultant and I am excited to have the opportunity to help my peers improve their communication skills.
My name is Drew Case, and I am a Junior in the Accounting Program here at WVU. I took BCOR 299 last spring and I hope to help all of you learn, grow, and succeed in your class this year!
My name is Madison McCall. I am a senior at WVU majoring in Marketing and minoring in Advertising. I am planning to attend grad school after this year.
Adobe Workshop Schedule
SPRING 2020 | B&E ROOM 347
ALL SESSIONS ARE ON MONDAYS FROM 5-5:30PM
January 27 - Intro to Photoshop & Illustrator
February 3 - Intro to Photoshop & Illustrator
February 10 - Open Lab for Assignments/Help
February 17 - Open Lab for Assignments/Help
February 24 - Creating an Ad Using Adobe
March 2 - Intro to Photoshop & Illustrator
March 9 - Designing a Logo with Illustrator
March 23 - Open Lab for Assignments/Help
March 30 - Designing a Logo with Illustrator
April 6 - Open Lab for Assignments/Help
April 13 - Open Lab for Assignments/Help
April 20 - Open Lab for Assignments/Help
April 27 - Open Lab for Assignments/Help