Alexandra Bowers

Expertise

Alexandra Bowers, serves as Senior Marketing Strategist for the John Chambers College of Business and Economics, where she leads comprehensive marketing initiatives across more than 20 departments and centers. Her unique blend of user-centric design expertise, MBA-level business acumen, and data-driven marketing strategies enables her to build effective working relationships across all organizational levels while delivering measurable outcomes that align with institutional goals and University branding. 

She is the team lead for Graphic Design, Digital Marketing and social media for the Chambers College. She manages the College’s online graduate programs advertising campaigns in collaboration with an agency and campus partners and oversees a small but dynamic social media team—leading the strategy across 5 social media channels resulting in heightened follower growth and engagement since April 2024.

Over the course of her nine years at WVU, Alexandra has honed the ability to create within the framework of a large, established University brand while pushing the Chambers College’s identity forward. Navigating pivotal moments in the College’s history, from the John Chambers College naming in 2018 to the Building Beyond fundraising campaign and Reynolds Hall Grand Opening in Fall 2022. As the College’s brand has evolved, as well as a universal shift from traditional marketing to digital first, so has her own perspective and leadership, resulting in work that is both aligned with WVU’s broader vision and uniquely representative of the Chambers College community.

A proud Morgantown native and WVU alumna with a degree in Graphic Design and a Master's in Business Administration, Alexandra’s work is driven by a passion for collaboration, mentorship, and continuous learning. She values building strong relationships with colleagues, students, and partners, fostering creative environments where ideas can grow and thrive.

Education

• MBA with a Certificate in Data Marketing Communications, WVU
• BFA in Graphic Design with a minor in Business Administration, WVU