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B&E Directory

304-293-4477

211Business and Economics Building

Stephen He Ph.D.

Assistant Professor, Marketing

Expertise

Professor Stephen He received his Ph.D. in marketing from the Scheller College of Business, Georgia Institute of Technology. As a marketing professor and researcher, Professor He is interested in how consumers process information and make decisions in digital marketplaces. His research examines the dynamics among word of mouth, social media, and the consumer decision journey. These works have been published in the Journal of Marketing Research, the Journal of Consumer Psychology, the Journal of Consumer Research, and featured on Science Daily.

The implication of Professor He's research allows marketers to better promote their brands, products and services and also improves the quality of consumer decisions. His work has been sponsored by the Marketing Science Institute, the Sloan Foundation funded Research Program on the Economics of Knowledge Contribution and Distribution and the Society for Consumer Psychology.

Education

  • Ph.D., Marketing, Georgia Institute of Technology

Recent Publications

  • Bond, Samuel D., Stephen X. He, and Wen Wen (2018), "Speaking for "Free": Word of Mouth in Free- and Paid- Product Settings," Journal of Marketing Research, forthcoming.
  • He, Stephen X. and Samuel D. Bond (2015), "Why is the Crowd Divided? Attribution for Dispersion in Online Word of Mouth," Journal of Consumer Research, 41 (6), 1509-27.
  • He, Stephen X. and Samuel D. Bond (2013), "Word of Mouth and the Forecasting of Consumption Enjoyment," Journal of Consumer Psychology, 23 (4), 464-82.