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Marketing

Recommended Course Sequence

Integrated Digital Marketing Track

1st Semester

2nd Semester

3rd Semester

4th Semester

5th Semester

6th Semester

7th Semester

8th Semester


Professional Sales Track

1st Semester

2nd Semester

3rd Semester

4th Semester

5th Semester

6th Semester

7th Semester

8th Semester

Sustainable Pathways to Markets Track

1st Semester

  • BCOR 199 - Introduction to Business (3 credits)
  • CS 101 - Intro to Computer Applications (4 credits)
  • MATH 126, 129 or 153 - College Algebra (3-4 credits)
  • SOCA 101 - Introduction to Sociology (3 credits)
  • GEC - GEC Objective 2B, 3, 5, 9 (3 credits)

2nd Semester

  • ACCT 201 - Principles of Accounting (3 credits)
  • ECON 201 - Principles of Microeconomics (3 credits)
  • ENGL 101 - Composition and Rhetoric (3 credits)
  • MATH 150, 154, 155, 156 - Intro to Calculus or Higher (3-4 credits)
  • GEC 2B w/ Lab - Natural Science w/ Lab - (4 credits)

3rd Semester

  • ACCT 202 - Principles of Accounting (3 credits)
  • ECON 202 - Principles of Macroeconomics (3 credits)
  • ECON 225 - Elementary Business/Econ Statistics (3 credits)
  • ENGL 102 - Composition and Rhetoric (3 credits)
  • PSYC 101 - Introduction to Psychology (3 credits)

4th Semester

  • BCOR 299 - Business Communications (3 credits)
  • BCOR 320 - Legal Environment of Business (3 credits)
  • BCOR 330 - Information Systems and Technology (3 credits)
  • BCOR 350 - Principles of Marketing (3 credits)
  • BCOR 370 - Managing Individuals and Teams (3 credits)

5th Semester

  • BCOR 340 - Business Finance (3 credits)
  • BCOR 360 - Operations Management (3 credits)
  • MKTG 315 - Buyer Behavior (3 credits)
  • GEC - GEC Objective 2B, 3, 5, 9 (3 credits)
  • Elective - Unrestricted Elective (3 credits)

6th Semester

  • BCOR 380 - Business Ethics (3 credits)
  • MKTG 325 - Marketing Analytics (3 credits)
  • MKTG 330 - Distribution Channels (3 credits)
  • GEC - GEC Objective 2B, 3, 5, 9 (3 credits)

7th Semester

  • MKTG 350 - Product and Price Policies (3 credits)
  • MKTG 410 - Retail Management (3 credits)
  • MKTG 425 - Sustainable Marketing (3 credits)
  • Electives - Unrestricted Electives (6 credits)

8th Semester

  • MKTG 493 - Sustainability Simulation (3 credits)
  • MKTG 480 - Services Marketing (3 credits)
  • MKTG 485 - Global Marketing (3 credits)
  • BCOR 460 - Contemporary Business Strategy (3 credits)
  • B&E Elective - B&E Elective (3 credits)