Department of
Marketing

Our rigorous marketing curriculum takes you out of the classroom and prepares you for a career as a professional marketing executive at national firms or in-house agencies.

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marketing Programs

masters ONLINE/HYBRID

MS Artificial Intelligence Marketing

WVU’s fully online, 30-hour Master of Science in Artificial Intelligence Marketing is designed for forward-thinking professionals ready to lead at the intersection of marketing and AI. This pioneering program addresses a critical gap in higher education by bridging graduate-level marketing education with the growing demand for AI expertise in the workforce.

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bachelors ONLINE/HYBRID

Online Marketing

Study an industry that is constantly changing – marketing! Gain a strong understanding of both traditional and digital marketing techniques used by firms and in-house teams to promote a business or a product.

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bachelors

Marketing

Gain a strong understanding of marketing elements used by firms and in-house teams to satisfy customer wants and needs. You will participate in real-world activities so you can learn the tools most commonly used to help a team promote a product or service.

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minor

Marketing Minor

Planning on working for a company that promotes a product or service, or majoring in hospitality and tourism management? Get hands-on experience and learn the basic tools that are most commonly used in large firms and in-house agencies to help you launch your career.

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doctoral

Marketing Ph.D.

The Ph.D. in Business Administration with a major in Marketing is a full-time, residential program that seeks to prepare you to contribute to the marketing discipline through the discovery, development and dissemination of knowledge. The concentration in marketing allows you to acquire in-depth knowledge and expertise, as well as competence in quantitative and qualitative research methods.

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minor

Professional Sales

In any chosen profession, sales and negotiation skills are vitally useful. Our Professional Sales minor will expose you to internship opportunities, sales case competitions, the professional sales club, featured speakers and more.

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marketing Faculty

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Jody Crosno, Ph.D.

Joseph E. Antonini Chair in Marketing, Marketing

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Professional Sales Club

The club meets monthly and helps you advance your professional sales skills, grow your leadership abilities, and network with corporate partners. We also participate in case competitions where our students compete with universities and colleges throughout the region to win first place titles, along with prize money.

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Don't take our word for it

Faculty and Student Spotlights

Julian Givi

People often accept invitations to events they’d rather skip because they’re anxious about giving offense. But a new WVU study shows rejected hosts take into account the deliberations invitees make before they decline invitations.

Associate Professor of Marketing
About Julian
Madelyn Mueller

I was honored to participate in a one-of-a-kind experiential learning opportunity during the 2024 New York Fashion Week! I felt very well prepared to take on this journey, and I returned with an overwhelming amount of knowledge to apply in the classroom.

Marketing, Entrepreneurship & Innovation
About Madelyn
Rahat Arefy

The world of business takes all kinds – and it makes all kinds too. When he graduates, Rahat Arefy is going to become a doctor.

Marketing
About Rahat
Kayla Guyton

Coming to a large school can be intimidating, but the Chambers College has the resources to make you truly feel at home.

Marketing and Management Information Systems
About Kayla