Study an industry that is constantly changing – marketing! Gain a strong understanding of both traditional and digital marketing techniques used by firms and in-house teams to promote a business or a product.
Gain a strong understanding of marketing elements used by firms and in-house teams to satisfy customer wants and needs. You will participate in real-world activities so you can learn the tools most commonly used to help a team promote a product or service.
Integrated Marketing Communications
Develop an understanding of how marketing professionals use traditional, digital and social media tools, to reach and engage consumers and stakeholders. This major is offered fully online through both the Chambers College and the Reed College of Media.
Planning on working for a company that promotes a product or service, or majoring in hospitality and tourism management? Get hands-on experience and learn the basic tools that are most commonly used in large firms and in-house agencies to help you launch your career.
The Ph.D. in Business Administration with a major in Marketing is a full-time, residential program that seeks to prepare you to contribute to the marketing discipline through the discovery, development and dissemination of knowledge. The concentration in marketing allows you to acquire in-depth knowledge and expertise, as well as competence in quantitative and qualitative research methods.
In any chosen profession, sales and negotiation skills are vitally useful. Our Professional Sales minor will expose you to internship opportunities, sales case competitions, the professional sales club, featured speakers and more.
Professional Sales Club
The club meets monthly and helps you advance your professional sales skills, grow your leadership abilities, and network with corporate partners. We also participate in case competitions where our students compete with universities and colleges throughout the region to win first place titles, along with prize money.Get Started
Don't take our word for it
Faculty and Student Spotlights
Harlow is a West Virginia native who graduated with a degree in marketing and management, with an emphasis in both professional selling and human resource management.
I love that there is so much opportunity at this school, many different things to do and chances to meet new friends. There are many potential employers as well. Also, teachers here are nice!
Student AmbassadorAbout Isaiah
WVU Marketing professor seeks to prepare students for modern marketing landscape with debut textbook
Chair and Associate Professor, MarketingAbout Michael
“Not only was I able to earn runner-up in the junior division, but I was also able to connect with top sales employers and network with other sales student's who will without a doubt be my colleagues one day,”About Marisa
marketing News and Events
Research and Other Departmental News
April Department Digest and Awards
Sales competition season produces fruitful results for Chambers College marketing students
John Chambers College of Business and Economics Earns Top Honors at the 5th Annual WVU Sales Competition
Student Profile: Brooke Harlow
WVU named among top sales schools in the world for eighth consecutive year
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