Department of
Marketing
Our rigorous marketing curriculum takes you out of the classroom and prepares you for a career as a professional marketing executive at national firms or in-house agencies.
marketing Programs
Online Marketing
Study an industry that is constantly changing – marketing! Gain a strong understanding of both traditional and digital marketing techniques used by firms and in-house teams to promote a business or a product.
Marketing
Gain a strong understanding of marketing elements used by firms and in-house teams to satisfy customer wants and needs. You will participate in real-world activities so you can learn the tools most commonly used to help a team promote a product or service.
Marketing Minor
Planning on working for a company that promotes a product or service, or majoring in hospitality and tourism management? Get hands-on experience and learn the basic tools that are most commonly used in large firms and in-house agencies to help you launch your career.
Marketing Ph.D.
The Ph.D. in Business Administration with a major in Marketing is a full-time, residential program that seeks to prepare you to contribute to the marketing discipline through the discovery, development and dissemination of knowledge. The concentration in marketing allows you to acquire in-depth knowledge and expertise, as well as competence in quantitative and qualitative research methods.
Professional Sales
In any chosen profession, sales and negotiation skills are vitally useful. Our Professional Sales minor will expose you to internship opportunities, sales case competitions, the professional sales club, featured speakers and more.
marketing Faculty
View marketing DirectoryProfessional Sales Club
The club meets monthly and helps you advance your professional sales skills, grow your leadership abilities, and network with corporate partners. We also participate in case competitions where our students compete with universities and colleges throughout the region to win first place titles, along with prize money.
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Faculty and Student Spotlights
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Julian Givi
People often accept invitations to events they’d rather skip because they’re anxious about giving offense. But a new WVU study shows rejected hosts take into account the deliberations invitees make before they decline invitations.
Associate Professor of Marketing
About Julian -
Madelyn Mueller
I was honored to participate in a one-of-a-kind experiential learning opportunity during the 2024 New York Fashion Week! I felt very well prepared to take on this journey, and I returned with an overwhelming amount of knowledge to apply in the classroom.
Marketing, Entrepreneurship & Innovation
About Madelyn -
Rahat Arefy
The world of business takes all kinds – and it makes all kinds too. When he graduates, Rahat Arefy is going to become a doctor.
Marketing
About Rahat -
Kayla Guyton
Coming to a large school can be intimidating, but the Chambers College has the resources to make you truly feel at home.
Marketing and Management Information Systems
About Kayla
marketing News and Events
Research and Other Departmental News
Master Marketing with AI
Rather stay home than go out? WVU research shows hosts’ feelings wouldn’t be as hurt as many think
What's in Fashion: The Value of Experiential Learning
Healthy Business: Chambers Student Finds New Path to Medicine
Let's Talk Business: The Five Things You Should Know as a First-Year Business Student
Meet Deanna Crumm
READY TO APPLY?
Join the Chambers College and Start your Journey
Undergrad Admissions
Start by taking the first step. Meet your future head-on: submit your application for admission.
Apply NowGrad Admissions
Follow your intellectual passion both in and outside the classroom as you learn the skills and knowledge needed to excel.
Apply to Graduate School
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