Department of
Marketing
Our rigorous marketing curriculum takes you out of the classroom and prepares you for a career as a professional marketing executive at national firms or in-house agencies.
marketing Programs
Online Marketing
Study an industry that is constantly changing – marketing! Gain a strong understanding of both traditional and digital marketing techniques used by firms and in-house teams to promote a business or a product.
Marketing
Gain a strong understanding of marketing elements used by firms and in-house teams to satisfy customer wants and needs. You will participate in real-world activities so you can learn the tools most commonly used to help a team promote a product or service.
Integrated Marketing Communications
Develop an understanding of how marketing professionals use traditional, digital and social media tools, to reach and engage consumers and stakeholders. This major is offered fully online through both the Chambers College and the Reed College of Media.
Marketing Minor
Planning on working for a company that promotes a product or service, or majoring in hospitality and tourism management? Get hands-on experience and learn the basic tools that are most commonly used in large firms and in-house agencies to help you launch your career.
Marketing Ph.D.
The Ph.D. in Business Administration with a major in Marketing is a full-time, residential program that seeks to prepare you to contribute to the marketing discipline through the discovery, development and dissemination of knowledge. The concentration in marketing allows you to acquire in-depth knowledge and expertise, as well as competence in quantitative and qualitative research methods.
Professional Sales
In any chosen profession, sales and negotiation skills are vitally useful. Our Professional Sales minor will expose you to internship opportunities, sales case competitions, the professional sales club, featured speakers and more.
marketing Faculty
View marketing DirectoryProfessional Sales Club
The club meets monthly and helps you advance your professional sales skills, grow your leadership abilities, and network with corporate partners. We also participate in case competitions where our students compete with universities and colleges throughout the region to win first place titles, along with prize money.
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Faculty and Student Spotlights
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Brooke Harlow
Harlow is a West Virginia native who graduated with a degree in marketing and management, with an emphasis in both professional selling and human resource management.
MARKETING/MANAGEMENT
About Brooke -
Michael Walsh
WVU Marketing professor seeks to prepare students for modern marketing landscape with debut textbook
Chair and Associate Professor, Marketing
About Michael -
Marisa McCoy
“Not only was I able to earn runner-up in the junior division, but I was also able to connect with top sales employers and network with other sales student's who will without a doubt be my colleagues one day,”
About Marisa -
Kayla Guyton
I knew that I wanted to be a business major, but there is such a variety of fields to choose from. Therefore, I struggled with what area to choose, and I am still learning more about what I want to do everyday! It has helped me to speak with my friends and professors about their opinions. My friends know me on a personal level, and my professors know how I perform in class. Therefore, they have been able to guide me and give me advice.
A Marketing and Management Information Systems (MIS) Student with a Minor in Communications, originally from Canonsburg, PA
About Kayla
marketing News and Events
Research and Other Departmental News
WVU gift-giving expert plays Cupid with Valentine’s Day present advice
Digital gift cards are easy to use, hard to lose – but givers still avoid them
Working in service: WVU embedded in fabric of West Virginia Communities
Tech Development Company, OhanaLink Technologies™, Partners with West Virginia University’s Professional Sales Accelerator Program to offer Students Hands-on Experience
April Department Digest and Awards
Sales competition season produces fruitful results for Chambers College marketing students
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Undergrad Admissions
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Follow your intellectual passion both in and outside the classroom as you learn the skills and knowledge needed to excel.
Apply to Graduate School
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