Learning extends beyond the walls of the classroom. A strong education requires an integration of both experiential and classroom learning options. I was honored to participate in a one-of-a-kind experiential learning opportunity during the 2024 New York Fashion Week! I felt very well prepared to take on this journey, and I returned with an overwhelming amount of knowledge to apply in the classroom.
I was selected to represent West Virginia University at U of NYFW, a program for college students interested in learning more about Fashion Week, thanks to WVU's Brand and Trademark Licensing department. 27 students and 18 universities took on New York City with one common interest: a love for fashion and retail.
We were treated to a runway show and showroom tour, as well as an NYFW Backstage experience that included special access to the TRESemmé Style Studios and runway look inspiration. We also got the chance to customize our own apparel at the Champion Flagship Store.
However, my favorite part of the weekend was participating in Q&A discussions with representatives from both IMG Fashion and Champion Headquarters. Through our panel discussions, we got to tap into the knowledge of marketing coordinators, brand partnership managers, associate designers, and social media managers. It was truly a special experience to engage with professionals who had such diverse career paths.
This unique academic enrichment opportunity was transformative for my career, and it would not have been possible without the foundation of my Chambers College education. Marketing majors learn various aspects of integrated promotions, online analytics, marketing research and consumer buying behavior in class, but sometimes you need to step out of the classroom to experience, firsthand, the topics you learn in your textbook.
The U of NYFW program enhanced my learning, especially in my field of Digital Marketing Promotions. I am more confident than I’ve ever been in my major decision and career path. I advise every WVU business student to embrace risks, stay curious and connect your major to the real world. Through experiential learning, you’ll discover new possibilities for your passion, education and career.
Madelyn Mueller
Chambers College student
Marketing and Entrepreneurship & Innovation major
"Let's Talk Business" is a series of guest blogs written by members of the Chambers College community. All views expressed in this post are the author's own.
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