MORGANTOWN — Jeff
Zidell has joined the faculty of West Virginia University as an adjunct professor of practice
within the Hospitality and Tourism Management program in the John
Chambers College of Business and Economics.
Zidell is Senior Vice
President and Customer Experience Officer of RoomIt by CWT (the specialist
hotel distribution division of CWT, the B2B4E travel management platform). He
is also the former Senior Vice President of Loyalty Marketing and Partnerships
for Hyatt Hotels, where he led a global team responsible for strategy,
innovation, promotions, customer communications, partnerships, training and
operations for the guest loyalty experience.