WVU’s fully online Master of Science in Artificial Intelligence Marketing is designed for forward-thinking professionals eager to lead at the intersection of marketing and AI. This program blends advancements in AI with marketing strategy fundamentals, equipping students with the skills to drive innovation, enhance customer experiences, and shape the future of the marketing industry.
What's the outlook for the AI marketing field, and what careers will this program prepare me for?
A survey from the World Economic Forum found that over 60% of companies are struggling to find employees with necessary AI skills, indicating a substantial need for training and development in this area. The marketing technology sector is projected to grow significantly in coming years, with estimates suggesting it could reach over $400 billion. This growth will drive the need for skilled professionals who can leverage AI tools effectively. Additionally, roles related to AI in marketing could see annual growth rates of 10-20% in job openings over the next few years, with annual salary expectations above $80K.
Our program offers a robust, future-focused curriculum that will prepare you to thrive in the AI-powered marketing landscape. Courses are designed to provide hands-on experience and actionable insights into real-world challenges, ensuring you graduate with the confidence and skills to excel.
By the time you graduate, you'll be prepared for in-demand, high-growth roles across various industries.
What will I learn from this program?
You'll be trained in the skills most in demand by employers, including data analysis, customer insights, and AI-powered decision-making. The program goes beyond technical knowledge to develop strategic thinkers who can craft comprehensive marketing plans that harness AI to meet business objectives.
The curriculum is designed to offer hands-on experience solving real marketing challenges using AI, ensuring students graduate with practical, career-focused capabilities.
Will I be a good fit for this program even if I don't have experience in AI or marketing?
We don’t require prior marketing or AI experience – our courses are designed to provide a strong foundation in core marketing concepts and skills, making the program accessible to students from a wide range of academic and professional backgrounds, including:
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Early-career marketers looking to move into strategic, AI-focused roles
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Marketing managers hoping to integrate AI into their current strategies
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Recent college graduates with degrees in marketing, business, communications, or related fields
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Professionals from adjacent fields (e.g., psychology, data science, or tech) looking to break into marketing
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Current WVU undergraduate marketing students who want to take advantage of the accelerated Bachelor's to Master’s opportunity, as three core undergraduate marketing courses will count toward this degree
How long will it take me to complete this degree? What if I have a full-time job?
The program requires 30 credit hours to complete. Full-time students will be able to complete this degree within 13 months. Part-time students can expect to finish in 2 years at most, depending on their course load and scheduling preferences.
These courses are designed to be fully online and flexible, with an asynchronous format, meaning you won't have to log in at specific times. This allows for maximum flexibility, making it ideal for working professionals or students balancing other commitments.
Real-world projects and applied learning opportunities are built into every class, allowing you to work on your own schedule while gaining practical experience.
By cultivating a new generation of AI-savvy marketing professionals, this program strengthens our talent pipeline and creates meaningful opportunities for collaboration with leading companies. Our industry partners will benefit from access to graduates who understand the practical application of AI tools in real-world marketing contexts – whether that’s predictive analytics, content automation, or customer journey optimization.
This alignment of academic preparation with industry demand ensures our students are not only employable, but also capable of delivering immediate value to the organizations they join. It also paves the way for internships, experiential learning projects, and ongoing partnerships that keep our curriculum responsive to evolving industry needs.
In short, graduating from this program will help you stand out in a competitive job market and emerge as a leader poised to redefine marketing in the AI era. If you’re ready to shape the future of marketing and unlock the power of AI, our M.S. in AI Marketing is your next step.
Want to take the next step? Just contact our recruiters to learn more.
Annie Cui
KMart Chair in Marketing
Chambers College
"Let's Talk Business" is a series of guest blogs written by members of the Chambers College community. All views expressed in this post are the author's own.
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