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Jody Crosno Ph.D.

Jody Crosno Ph.D.

Professor and Joseph E. Antonini Chair

profile

304-293-7954Jody.Crosno@mail.wvu.edu6107Reynolds Hall

Marketing

Jody Crosno Ph.D.

Professor and Joseph E. Antonini Chair

Expertise

Dr. Crosno's research primarily focuses on the development and management of interfirm relationships in marketing channels. Her research draws on multiple theories and perspectives to gain a better understanding of how to maximize efficiency in channel relationships and minimize opportunistic behaviors (e.g., shirking, withholding information) and suspicions of such behavior. Her research has been published in the Journal of the Academy of Marketing Science, Journal of Business-to-Business Marketing, Journal of Marketing Channels, Journal of Marketing Theory and Practice, Journal of Service Research, Psychology and Marketing, among others.

Education

  • Ph.D., Marketing, University of Kentucky
  • MBA, Ohio University
  • B.B.A., Marketing, Ohio University

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