News

For senior marketing major and Indiana native Grace Bowersox, social media isn’t just a hobby: it’s a career.

Bowersox started creating public content in high school after some encouragement from her friends.

WVU’s fully online Master of Science in Artificial Intelligence Marketing is designed for forward-thinking professionals eager to lead at the intersection of marketing and AI. This program blends advancements in AI with marketing strategy fundamentals, equipping students with the skills to drive innovation, enhance customer experiences, and shape the future of the marketing industry.

What's the outlook for the AI marketing field, and what careers will this program prepare me for?

Homebodies, introverts and couch potatoes may be cheered by new West Virginia University research that shows most people overestimate the negative repercussions of declining social invitations because they underestimate others’ empathy for the process of deciding to say “no.”

The Journal of Personality and Social Psychology published conclusions from five studies exploring inviter and invitee perspectives on turning down social invitations.

Learning extends beyond the walls of the classroom. A strong education requires an integration of both experiential and classroom learning options. I was honored to participate in a one-of-a-kind experiential learning opportunity during the 2024 New York Fashion Week! I felt very well prepared to take on this journey, and I returned with an overwhelming amount of knowledge to apply in the classroom.

I was selected to represent West Virginia University at U of NYFW, a program for college students interested in learning more about Fashion Week, thanks to WVU's Brand and Trademark Licensing department. 27 students and 18 universities took on New York City with one common interest: a love for fashion and retail.

The world of business takes all kinds – and it makes all kinds too. Graduates of the Chambers College become lawyers, educators, politicians, activists and more.

When he graduates, Rahat Arefy is going to become a doctor.

Coming to a large school can be intimidating, but the John Chambers College of Business and Economics has the best resources to make you truly feel at home! Let’s chat (and keep it real) about the five things to know so that you get the most out of your Chambers College experience.

Kayla Guyton
Chambers College Student
Management Information Systems and Marketing

Meet McKenna Gray, a driven individual from Pittsburgh, Pennsylvania, who has chosen to continue her academic journey at the Chambers College after grduating with a degree in marketing. Gray is enrolling in the Master of Science in Human Resource Management (MSHRM) program, eager to apply the valuable skills she has acquired at West Virginia University and embark on her path as a successful businesswoman. 

With enthusiasm for her impending independence and professional growth, Gray is poised to make a positive impact in the business world.

Sometimes it only takes a single event to ignite a lifelong passion. For Carl Behm, a marketing senior hailing from Maryland, attending a WVU vs. Pitt basketball game was the catalyst that led him to fall head over heels for the pride and spirit of West Virginia University. Since that fateful game, Behm has embraced every opportunity the university has to offer, immersing himself in the learning environment, taking on leadership roles, and building a network that has propelled his career in marketing. 

As he graduates with a marketing degree and embark on a promising internship, Behm’s WVU experience exemplifies the transformative power of education, networking, and unwavering dedication.

Our motto holds true: Mountaineers go first.

Deanna Crumm, founding officer for WVU's first-ever Women in Business (WiB) student organization, embodies the spirit of adventure and excellence that defines the Mountaineer community. WiB received the Outstanding Online Presence Award for two consecutive years, 2020-2021 and 2021-2022, a testament to Crumm's leadership and the organization's success.

While I have uncovered many “truths” about giving, this post is going to focus on the very first one I unveiled: the benefits of sentimental gifts.

Take a moment to recall this most recent winter holiday season and all the gifts you gave. Chances are, most of them were superficial in nature: perhaps you gave an athletic jersey, a gift card, or a nice electronic item.