Where Leaders Are Built
At the John Chambers College of Business and Economics, we make leaders – and it all happens in our new, state-of-the-art home, Reynolds Hall. Equipped with cutting-edge research centers, experiential learning labs, and student support hubs, Reynolds is here to help you change the world.
Looking to pursue a creative side of business?
Marketing is an exciting, ever-changing industry that requires key business skills and creativity. Marketing professionals are involved in planning, promoting, pricing, and distributing products and services. The WVU marketing program is designed to give students a strong understanding of the marketing mix elements used by firms to satisfy customer wants and needs. In addition to the foundations of marketing strategy, the required courses integrate digital marketing, professional sales and AI/high-tech aspects of the marketplace to give students an appreciation of how marketing strategies are used in the globalized economy as well as in the public and not-for-profit sector.
Real-world experience
A hallmark of the WVU Marketing Major program is an emphasis on experiential learning. Every marketing course has some kind of practical real world learning opportunities. Some examples include: developing digital marketing plans for businesses/organizations, acquiring online analytics certification, participating in sales competitions and learning how to apply AI and other cutting-edge technology in the marketing strategies. Learning might begin in the classroom but it ends in the real world. Students get to work with global brands such as Coca-Cola and Movado and West Virginian organizations such as Fiesta ware and the Summit Bechtel Reserve.
Career paths
Our graduates have gone on to careers in professional sales and business development, digital/social media marketing, content management, media and communications, program/project management, consulting, and account management. Companies that hired our recent graduates include Coca-Cola, Target, Oracle, Hershey, Merkle, ALKU and American Cast Iron.
Meet Andrew Michaud
Andrew Michaud has recently earned a place in Forbes' esteemed 30 Under 30 list, a testament to his co-founding role in Valet Seller. The e-commerce platform, originating in a college dorm room, has grown into a $5 million company. Valet Seller is reshaping e-commerce by assisting brands in showcasing products on major marketplaces, with a notable $2 million revenue in 2022, expected to rise to $3.6 million in 2023.
Andrew, deeply connected to WVU, merged his academic and professional pursuits on campus, drawing inspiration from the iconic WVU logo for Valet Seller's own logo. This serves as a symbol of “how e-commerce, much like education, can unite diverse ideas under a single, cohesive identity,” Andrew expressed, “WVU will forever be a source of inspiration for me. I've never witnessed a community so spirited and united as WVU.”
Placement Rate
Of our undergraduates get placed within 6 months of graduation.
Based on class of '22 - 80% response/knowledge rate
Sales School in 2020
by the Sales Education Foundation.
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Customize your major with our Professional Sales, Digital Marketing Promotions, or Start-up/High Tech Marketing areas of emphasis.
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Practice digital marketing skills and analyze data, such as earned, owned and paid media monitoring.
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Available as a Marketing or Professional Sales minor.
Latest News
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Let’s Talk Business: Summing Up the Symposium
On February 21, 2025, West Virginia University hosted its Insurance Symposium event, sponsored by a generous grant from the Spencer Educational Foundation, with attendance from students across multiple majors and alumni representing a wide range of specialties.
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May 2025 Graduation: Forward to the Future
On Saturday, May 17, 659 students in the John Chambers College of Business and Economics – 555 undergraduates and 104 graduates – will receive their diplomas in the WVU Coliseum.
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Master Marketing with AI
WVU’s fully online Master of Science in Artificial Intelligence Marketing is designed for forward-thinking professionals eager to lead at the intersection of marketing and AI. This program blends advancements in AI with marketing strategy fundamentals, equipping students with the skills to drive innovation, enhance customer experiences, and shape the future of the marketing industry.
How to Apply
Resources
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