Marketing Department
Marketing
Bachelor of Science in Business Administration
Where Leaders Are Built
At the John Chambers College of Business and Economics, we make leaders – and it all happens in our new, state-of-the-art home, Reynolds Hall. Equipped with cutting-edge research centers, experiential learning labs, and student support hubs, Reynolds is here to help you change the world.
Looking to pursue a creative side of business?
Marketing is an exciting, ever-changing industry that requires key business skills and creativity. Marketing professionals are involved in planning, promoting, pricing, and distributing products and services. The WVU marketing program is designed to give students a strong understanding of the marketing mix elements used by firms to satisfy customer wants and needs. In addition to the foundations of marketing strategy, the required courses integrate digital marketing, professional sales and AI/high-tech aspects of the marketplace to give students an appreciation of how marketing strategies are used in the globalized economy as well as in the public and not-for-profit sector.
Real-world experience
A hallmark of the WVU Marketing Major program is an emphasis on experiential learning. Every marketing course has some kind of practical real world learning opportunities. Some examples include: developing digital marketing plans for businesses/organizations, acquiring online analytics certification, participating in sales competitions and learning how to apply AI and other cutting-edge technology in the marketing strategies. Learning might begin in the classroom but it ends in the real world. Students get to work with global brands such as Coca-Cola and Movado and West Virginian organizations such as Fiesta ware and the Summit Bechtel Reserve.
Career paths
Our graduates have gone on to careers in professional sales and business development, digital/social media marketing, content management, media and communications, program/project management, consulting, and account management. Companies that hired our recent graduates include Coca-Cola, Target, Oracle, Hershey, Merkle, ALKU and American Cast Iron.
Meet Andrew Michaud
Andrew Michaud has recently earned a place in Forbes' esteemed 30 Under 30 list, a testament to his co-founding role in Valet Seller. The e-commerce platform, originating in a college dorm room, has grown into a $5 million company. Valet Seller is reshaping e-commerce by assisting brands in showcasing products on major marketplaces, with a notable $2 million revenue in 2022, expected to rise to $3.6 million in 2023.
Andrew, deeply connected to WVU, merged his academic and professional pursuits on campus, drawing inspiration from the iconic WVU logo for Valet Seller's own logo. This serves as a symbol of “how e-commerce, much like education, can unite diverse ideas under a single, cohesive identity,” Andrew expressed, “WVU will forever be a source of inspiration for me. I've never witnessed a community so spirited and united as WVU.”
Placement Rate
Of our undergraduates get placed within 6 months of graduation.
Based on class of '22 - 80% response/knowledge rate
Sales School in 2020
by the Sales Education Foundation.
-
Customize your major with our Professional Sales, Digital Marketing Promotions, or Start-up/High Tech Marketing areas of emphasis.
-
Practice digital marketing skills and analyze data, such as earned, owned and paid media monitoring.
-
Available as a Marketing or Professional Sales minor.
Latest News
-
Honoring Chambers Alumni, Business Leaders and our 2026 Corporate Partner of the Year
Congratulating alumni and celebrating our Corporate Partner of the Year, the 2026 Chambers College Honors Induction Ceremony recognized many while introducing two new awards — the Lifetime Achievement Award and Chambers College Impact Award.
-
Hall reappointed as Milan Puskar Dean of John Chambers College of Business and Economics
In a resounding reaffirmation of his visionary leadership, Joshua Hall has been reappointed to the position of Milan Puskar Dean of the WVU John Chambers College of Business and Economics for a second five-year term.
-
Call 304 for Student Marketing Experts
Businesses and non-profits sought fresh marketing ideas. Students craved real-world experience. One program rose to meet both needs.
How to Apply
Resources
READY TO APPLY?
Take the next step in your journey.
