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Department of Marketing


Bachelor of Science in Business Administration

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Why Business?

At West Virginia University's John Chambers College of Business and Economics we're doing things differently. Take the first step today to transform your future. We will help you get to where you want to be in the business world. Join today and be a part of our story.

Looking to pursue a creative side of business?

Marketing is an exciting, ever-changing industry that requires key business skills and creativity. Marketing professionals are involved in planning, promoting, pricing, and distributing products and services. The WVU marketing program is designed to give students a strong understanding of the marketing mix elements used by firms to satisfy customer wants and needs. In addition to the foundations of marketing strategy, the required courses integrate digital marketing, professional sales and AI/high-tech aspects of the marketplace to give students an appreciation of how marketing strategies are used in the globalized economy as well as in the public and not-for-profit sector. 

Real-world experience

A hallmark of the WVU Marketing Major program is an emphasis on experiential learning. Every marketing course has some kind of practical real world learning opportunities. Some examples include: developing digital marketing plans for businesses/organizations, acquiring online analytics certification, participating in sales competitions and learning how to apply AI and other cutting-edge technology in the marketing strategies. Learning might begin in the classroom but it ends in the real world. Students get to work with global brands such as Coca-Cola and Movado and West Virginian organizations such as Fiesta ware and the Summit Bechtel Reserve.

Career paths

Our graduates have gone on to careers in professional sales and business development, digital/social media marketing, content management, media and communications, program/project management, consulting, and account management. Companies that hired our recent graduates include Coca-Cola, Target, Oracle, Hershey, Merkle, ALKU and American Cast Iron.

2021 marketing graduate

Meet Andrew Michaud

Andrew Michaud has recently earned a place in Forbes' esteemed 30 Under 30 list, a testament to his co-founding role in Valet Seller. The e-commerce platform, originating in a college dorm room, has grown into a $5 million company. Valet Seller is reshaping e-commerce by assisting brands in showcasing products on major marketplaces, with a notable $2 million revenue in 2022, expected to rise to $3.6 million in 2023. 

Andrew, deeply connected to WVU, merged his academic and professional pursuits on campus, drawing inspiration from the iconic WVU logo for Valet Seller's own logo. This serves as a symbol of “how e-commerce, much like education, can unite diverse ideas under a single, cohesive identity,” Andrew expressed, “WVU will forever be a source of inspiration for me. I've never witnessed a community so spirited and united as WVU.”


Placement Rate

Of our undergraduates get placed within 6 months of graduation.

Based on class of '22 - 80% response/knowledge rate


Sales School in 2020

by the Sales Education Foundation.

  • Customize your major with our Professional Sales, Digital Marketing Promotions, or Start-up/High Tech Marketing areas of emphasis.

  • Practice digital marketing skills and analyze data, such as earned, owned and paid media monitoring.

  • Available as a Marketing or Professional Sales minor.

Latest News

  1. Inspiring the future of business: Chambers College names 2024 Roll of Distinguished Alumni and Early Career Achievement Awardees

    On Thursday, April 4, the John Chambers College of Business and Economics at West Virginia University honored nine inspiring alumni who have positively shaped the business landscape of their fields at various stages of their careers. This is the 13th annual alumni awards ceremony for the Chambers College.

  2. Let’s Talk Business: Becoming an Accountant, Step by Step

    As an accounting student at WVU, I’ve had support from a number of faculty since the beginning of my time in the Chambers College. From mentorships to job opportunities, the WVU Accounting department fully prepares its students for their unique career paths.

  3. Let’s Talk Business: Six Lessons that Helped Me Launch My Own Bakery

    Hello, fellow dreamers and entrepreneurs! My name is Calijah Burton. I’m a senior majoring in Entrepreneurship and Innovation at the John Chambers College of Business and Economics.


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