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John Chambers College of
Business and Economics
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Department of MARKETING

MS Artificial Intelligence Marketing

PROGRAM OVERVIEW

  • 30 Hours / Full or Part Time
  • Online
  • Completed in 3-6 semesters
  • Start in Fall
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Details

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Courses and
Plan of Study

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WHat will
it Cost?

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Building Leaders

Tracing the path that led one Chambers College student to the beginning of her career.

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INVEST IN YOUR FUTURE

WVU’s fully online, 30-hour Master of Science in Artificial Intelligence Marketing is designed for forward-thinking professionals ready to lead at the intersection of marketing and AI. This pioneering program addresses a critical gap in higher education by bridging graduate-level marketing education with the growing demand for AI expertise in the workforce. Our dynamic, future-focused curriculum empowers students to explore how AI can be strategically integrated across all functions of marketing—from consumer insights and campaign optimization to digital media automation and personalization.

This cutting-edge program is delivered fully online in an asynchronous format, allowing students to participate from anywhere in the world. Each course includes experiential learning components, ensuring practical, real-world application of AI-assisted marketing strategies. In addition, students will complete two immersive, project-based courses where they serve as consultants, using AI technology to solve real marketing challenges for actual companies. Graduates from this program are equipped with AI knowledge and skills that help them stand out in the job market and develop into next generations of marketing and business leaders.

julie

Meet our recruiter, Julie

304-293-2333 |  jaturner@mail.wvu.edu

julie Request Information


Alyssa

Meet our recruiter, Alyssa

304-293-2116 |  ak0112@mail.wvu.edu

alyssa Schedule Appointment Request Information


Military
Friendly

Whether you are a veteran, a reservist, a National Guardsman, or still serving on active duty, West Virginia University is a great place to further your education. The Military Times ranked WVU as the 14th Best College for Vets in 2023. At WVU you will find faculty, staff, and students who want to support you and help you succeed.

WVU offers several resources for current and former military personnel and incentives for online programs as well.

Affordability.

West Virginia University has worked hard to make its programs affordable for military personnel and veterans. WVU is a Yellow Ribbon Program participant, meaning that the university agrees to waive a portion of tuition not covered by the GI Bill. Unlike most universities, WVU participates in the program for all graduate and professional programs. Additionally, the John Chambers College of Business and Economics offers a $100 discount per credit hour to all current and former service personnel pursuing the MS Artificial Intelligence Marketing program.

* If the Department of Defense is covering all tuition and online learning fees, you are not eligible for the $100 per credit hour discount.

Program Highlights

30

Hours / Full Time
Completed in 3-6 semesters 

Funding and Cost

Tuition for current academic year can be found at tuition.wvu.edu and does not reflect future costs.

Current Tuition

More Info

Application deadlines:

  • Fall – July 1
  • late applications accepted as space is available

READY TO APPLY?

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