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Online Marketing

If you’re interested in business, psychology or social studies, you may be well-suited for Marketing. This major covers everything from advertising to market research, and you can choose from three areas of emphasis to personalize your plan of study. All coursework for this program is completed online.

The Bachelor of Science in Marketing, offered by the John Chambers School of Business and Economics, will prepare you for a successful career as a marketing professional in this constantly evolving industry. Every course in our program emphasizes “learning by doing” and features hands-on, real-world activities to give you the skills you need. Our innovative curriculum will give you a strong background in strategic marketing management and the different elements used by firms and in-house teams. The courses integrate global, societal and sustainability aspects of the marketplace, as well as the public and not-for-profit sector.

Careers

Our graduates have gone on to careers in sales and business development, consulting, digital/social media marketing, content management, media and communications, program/project management and account management.

Wondering what you can do with a degree from WVU's Marketing major? Check out these ideas from WVU Career Services and the Occupational Information Network (O*NET). A median salary is the midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.

  • Bright Outlook
  • Green Occupation
  • Requires a Graduate Degree
  • Advertising and Promotions Managers

      Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Possible job titles for this career include: Advertising Director.

      $100,810 Median Salary

      Learn More

    • Market Research Analysts and Marketing Specialists

      Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. Possible job titles for this career include: Market Analyst.

      $62,560 Median Salary

      Learn More

    • Market Research Analysts and Marketing Specialists

      Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. Possible job titles for this career include: Market Analyst.

      $62,560 Median Salary

      Learn More

    • Marketing Managers

      Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services. Possible job titles for this career include: Brand Manager.

      $131,180 Median Salary

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    • Public Relations Specialists

      Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. Possible job titles for this career include: Account Executive.

      $58,020 Median Salary

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    • Sales Managers

      Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers. Possible job titles for this career include: District Sales Manager.

      $117,960 Median Salary

      Learn More

    This page includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license.

    Employers

    Graduates from this major have gone to work at:

    Cost and Aid

    How much does Marketing at WVU cost? And how can you save?

    Tuition and Fees

    Estimated rates for the 2018-19 academic year. Rates are subject to change. Anyone that is not a current West Virginia resident will be charged non-resident rates. That includes international students.

    West Virginia Resident

    Per Credit - $428

    Per Semester - $5,136

    Fall and Spring Semesters - $10,272

    Non-Resident

    Per Credit - $1,126

    Per Semester - $13,512

    Fall and Spring Semesters - $27,024

    International

    Per Credit - $1,126

    Per Semester - $13,812

    Fall and Spring Semesters - $27,624

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    Related Minors

    Hospitality and Tourism Management

    Professional Sales

    READY TO APPLY?

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    Undergrad Admissions

    Start by taking the first step. Meet your future head-on: submit your application for admission.

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    Grad Admissions

    Follow your intellectual passion both in and outside the classroom as you learn the skills and knowledge needed to excel.

    Apply to Graduate School