Online Marketing
If you’re interested in business, psychology or social studies, you may be well-suited for Marketing. This major covers everything from advertising to market research, and you can choose from three areas of emphasis to personalize your plan of study. All coursework for this program is completed online.
Careers
Our graduates have gone on to careers in sales and business development, consulting, digital/social media marketing, content management, media and communications, program/project management and account management.
Wondering what you can do with a degree from WVU's Marketing major? Check out these ideas from WVU Career Services and the Occupational Information Network (O*NET). A median salary is the midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.
- Bright Outlook
- Green Occupation
- Requires a Graduate Degree
Advertising and Promotions Managers
$100,810 Median Salary
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Possible job titles for this career include: Advertising Director.Market Research Analysts and Marketing Specialists
$62,560 Median Salary
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Possible job titles for this career include: Market Analyst.Market Research Analysts and Marketing Specialists
$62,560 Median Salary
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Possible job titles for this career include: Market Analyst.Marketing Managers
$135,030 Median Salary
Plan, direct or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Possible job titles for this career include: Brand Manager.Public Relations Specialists
$62,800 Median Salary
Engage in promoting or creating an intended public image for individuals, groups or organizations. May write or select material for release to various communications media.
Possible job titles for this career include: Account Executive.Sales Managers
$117,960 Median Salary
Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
Possible job titles for this career include: District Sales Manager.
This page includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license.
Employers
Graduates from this major have gone to work at:
Cost and Aid
How much does Marketing at WVU cost? And how can you save?
Tuition and Fees
Estimated rates for the 2018-19 academic year. Rates are subject to change. Anyone that is not a current West Virginia resident will be charged non-resident rates. That includes international students.
West Virginia Resident
Per Credit - $428
Per Semester - $5,136
Fall and Spring Semesters - $10,272
Non-Resident
Per Credit - $1,126
Per Semester - $13,512
Fall and Spring Semesters - $27,024
International
Per Credit - $1,126
Per Semester - $13,812
Fall and Spring Semesters - $27,624
Scholarship Calculator
Estimate your eligibility for merit scholarships at WVU Morgantown.
Visit the Scholarship CalculatorNet Price Calculator
Estimate your cost of attendance and eligibility for financial aid and scholarships at any WVU System campus.
Visit the Net Price Calculator
Military
Friendly
Whether you are a veteran, a reservist, a National Guardsman, or still serving on active duty, West Virginia University is a great place to further your education. The Military Times ranked WVU as the 19th Best College for Vets in 2022. At WVU you will find faculty, staff, and students who want to support you and help you succeed.
Affordability.
West Virginia University has worked hard to make its programs affordable for military personnel and veterans. WVU is a Yellow Ribbon Program participant, meaning that the university agrees to waive a portion of tuition not covered by the GI Bill. Unlike most universities, WVU participates in the program for all graduate and professional programs. Additionally, the John Chambers College of Business and Economics offers a $100 discount per credit hour to all current and former service personnel pursuing the Online Marketing program.
READY TO APPLY?
Join the Chambers College and Start your Journey
Undergrad Admissions
Start by taking the first step. Meet your future head-on: submit your application for admission.
Apply NowGrad Admissions
Follow your intellectual passion both in and outside the classroom as you learn the skills and knowledge needed to excel.
Apply to Graduate School