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Online Marketing

If you’re interested in business, psychology or social studies, you may be well-suited for Marketing. This major covers everything from advertising to market research, and you can choose from three areas of emphasis to personalize your plan of study. All coursework for this program is completed online.

The Bachelor of Science in Marketing, offered by the John Chambers School of Business and Economics, will prepare you for a successful career as a marketing professional in this constantly evolving industry. Every course in our program emphasizes “learning by doing” and features hands-on, real-world activities to give you the skills you need. Our innovative curriculum will give you a strong background in strategic marketing management and the different elements used by firms and in-house teams. The courses integrate global, societal and sustainability aspects of the marketplace, as well as the public and not-for-profit sector.

Careers

Our graduates have gone on to careers in sales and business development, consulting, digital/social media marketing, content management, media and communications, program/project management and account management.

Wondering what you can do with a degree from WVU's Marketing major? Check out these ideas from WVU Career Services and the Occupational Information Network (O*NET). A median salary is the midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.

  • Bright Outlook
  • Green Occupation
  • Requires a Graduate Degree
  • Advertising and Promotions Managers

      $131,870 Median Salary

      Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

      Possible job titles for this career include: Account Executive.

      Learn More

    • Market Research Analysts and Marketing Specialists

      $62,560 Median Salary

      Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

      Possible job titles for this career include: Market Analyst.

      Learn More

    • Market Research Analysts and Marketing Specialists

      $62,560 Median Salary

      Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

      Possible job titles for this career include: Market Analyst.

      Learn More

    • Marketing Managers

      $140,040 Median Salary

      Plan, direct or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

      Possible job titles for this career include: Brand Manager.

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    • Public Relations Specialists

      $67,440 Median Salary

      Engage in promoting or creating an intended public image for individuals, groups or organizations. May write or select material for release to various communications media.

      Possible job titles for this career include: Account Executive.

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    • Sales Managers

        $130,600 Median Salary

        Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

        Possible job titles for this career include: District Sales Manager.

        Learn More

      This page includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license.

      Employers

      Graduates from this major have gone to work at:

      Related Minors

      Hospitality and Tourism Management

      Professional Sales

      Military
      Friendly

      Whether you are a veteran, a reservist, a National Guardsman, or still serving on active duty, West Virginia University is a great place to further your education. The Military Times ranked WVU as the 14th Best College for Vets in 2023. At WVU you will find faculty, staff, and students who want to support you and help you succeed.

      WVU offers several resources for current and former military personnel and incentives for online programs as well.

      Affordability.

      West Virginia University has worked hard to make its programs affordable for military personnel and veterans. WVU is a Yellow Ribbon Program participant, meaning that the university agrees to waive a portion of tuition not covered by the GI Bill. Unlike most universities, WVU participates in the program for all graduate and professional programs. Additionally, the John Chambers College of Business and Economics offers a $100 discount per credit hour to all current and former service personnel pursuing the Online Marketing program.

      * If the Department of Defense is covering all tuition and online learning fees, you are not eligible for the $100 per credit hour discount.

      READY TO APPLY?

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      Undergrad Admissions

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      Grad Admissions

      Follow your intellectual passion both in and outside the classroom as you learn the skills and knowledge needed to excel.

      Apply to Graduate School