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Marketing PhD

Not accepting applications for Fall 2024.

The Ph.D. in Business Administration with a major in Marketing is a full-time, residential program that seeks to prepare students to contribute to the marketing discipline though the discovery, development, and dissemination of knowledge. The goal is to strive for continuous improvement in training world-class researchers and college professors who are able to conduct independent, original academic research and teach university-level courses in their major areas of study.

The concentration in marketing is designed to provide students with enough flexibility to discover an intellectual niche while ensuring that all students acquire:

  • General research expertise in the field of marketing
  • In-depth knowledge and expertise in a selected area of specialization within marketing
  • Competence in quantitative and qualitative research methods

Coursework will be tailored to students' specific interests to provide depth in key areas most relevant to their planned research. Numerous seminars encourage students to meet faculty and students from other departments.


Please visit the WVU Graduate Catalog to review our program’s course listing and descriptions.

Financial Aid

WVU has a strong comprehensive financial aid program to help you finance your education. The Free Application for Federal Student Aid (FAFSA) must be filed before March 1. For more information go to the Student Financial Aid Office website or call (304) 293-5242.

Graduate Assistantships

Graduate Assistants must be full-time students (9 hours or more). Your general application for the Ph.D. in Business Administration program is automatically considered for an assistantship position. No additional application is necessary.

Continuation of a Graduate Assistantship is based on a student’s good standing in the Ph.D. program and performance of assistantship duties. Funding is provided for four years, with an option for fifth year funding for qualified students.

Graduate assistantships include medical insurance coverage for the graduate assistant, a waiver for tuition and most fees, and a $23,000 stipend for the 12-month academic year.

Doctoral Fellowships

WVU offers several fellowships and scholarships to incoming Ph.D. students, continuing Ph.D. students, and master’s students. The fellowships and scholarships may provide students with stipends, tuition waivers, and/or research and travel support. Additional information about Fellowship opportunities may be found at

Faculty Research Projects

Ph.D. students have ample opportunity to work closely with faculty on a one-on-one basis and become involved with their research activities. We strive for our students to gain experience presenting their work at academic conferences and publishing research articles in quality academic journals. Students also acquire teaching experience through teaching undergraduate management courses on several occasions during their time in the program.


Take the next step towards in your journey.

Grad Admissions

Follow your intellectual passion both in and outside the classroom as you learn the skills and knowledge needed to excel.

Apply to Graduate School

Want More Info?

Submit the Request Information form to find out more about this major and WVU.

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