Two B&E marketing students are breaking ground for a new track within the discipline, one that focuses on sustainability.
The Marketing Department recently instituted three paths upon which students may center their educational pursuits: sales, integrated marketing communications and sustainable pathways to markets.
Lauren Griffith, a freshman accounting student from Avon, Conn., hopes to take part in student government at WVU, and she has already begun as an intern with the WVU Student Government Association.
At Avon High School she was involved in the student government, so she came to WVU's College of Business and Economics prepared to join in. She said being involved in an institution's political activities helps her be informed and "aware of what' going on and the issues."
Amanda Ross, assistant professor of economics, came to WVU's College of Business and Economics last fall. Having grown up in Rochester, N.Y., she said she is adjusting to life in a smaller city. In fact, she likes Morgantown, especially the entertainment, shows and cultural events.
Ross earned her master's degree and Ph.D. at Syracuse University. She earned an undergraduate degree from Binghamton University in economics and political science in 2006. Her research interests are urban economics, public finance, real estate economics and the economics of crime.
William Riley and Victor Chow just returned from China, where they were able to secure nearly a dozen internships for students completing the College's Master of Science in Finance (MSF) program.
Each year more than a score of students participate in the one-year master's program, which not only gives them a broad understanding of finance, but also can be a stepping stone to Chartered Financial Analysts certification from the CFA Institute.
MBA students are getting practical experience while helping local businesses.
Dr. Mathew Sarkees' students have been out in the community this semester doing marketing projects for eight different organizations or businesses.
Season five of the hit AMC series Mad Men began airing in March, and fans of Don Draper and the crew at Sterling Cooper Draper Pryce can now return to the 1960s and the sultry world of Madison Avenue advertising.
Things have changed in advertising and marketing since Draper, the consummate boardroom presenter, and his breed pitched everything from Lucky Strikes to Sugarberry Hams. Now digital and social media, which Draper never dreamed of, have taken center stage, but some things haven't changed. Presentation and communication skills are as essential as ever for marketing professionals.
Nineteen students in the College of Business and Economics at West Virginia University are learning how to think like corporate philanthropists this semester. During the first part of the spring semester they accepted applications for grants and in late April the class will hand out $20,000 to local non-profit organizations.
The program, called Corporate Social Responsibility, is in its 11th year. Students have given away more than $220,000 since 2001. Funding for the program comes from the College and alumni who recognize the importance of businesses contributing to the community.
Imagine watching the Super Bowl, Stanley Cup or other big-time sporting event with one of the players who won it and picking their brain on coaching strategies and player evaluation throughout the contest.
West Virginia University alumnus Bill Hinchey is making that dream a reality with a new app for iPhones and Android phones that connects Pittsburgh sports fans and some of the all-time great athletes who played for the Steelers and Penguins.
Economic forecasters at West Virginia University today said the Morgantown region will see solid economic growth through 2016. The new forecast was released today at the eighth annual Morgantown Economic Outlook Conference, a yearly event that examines the economy for the Morgantown Metropolitan Statistical Area.
According to George W. Hammond, associate director of the WVU Bureau of Business and Economic Research, housed in the College of Business and Economics, the Morgantown region will continue to post solid economic gains during the next five years.
A large share of West Virginia public college graduates worked at firms with 500 or more employees in 2010, according to a report issued by the West Virginia Higher Education Policy Commission and the West Virginia University College of Business and Economics. In fact, nearly half of all college grads over the past 13 years that were working in West Virginia were employed at large firms or state and local government groups.
“In 2010, state public higher education graduates worked at firms of all sizes,” saidGeorge W. Hammond, associate director of the WVU Bureau of Business and Economic Research. “However, graduates were relatively concentrated in firms with 500 or more employees. In fact, 42.5 percent of graduates during the past 13 years that were working in the state in 2010 worked at large firms, compared with 24.7 percent of graduates working at firms with 50 or fewer employees,” Hammond said.