AI in Marketing Conference

The Department of Marketing is proud to host the AI in Marketing Conference on April 7, 2026. This dynamic event will bring together leading industry professionals, technology innovators, and academic scholars to explore cutting-edge applications of artificial intelligence in marketing.

Event Details

Date: April 7, 2026
Time: 9:30 AM - 4:00 PM
Location: Various, Reynolds Hall

Faculty and Business Professionals Registration

Schedule of Events

Registration begins at 8:45 AM.

9:30 AM – 9:45 AM Reynolds Hall 2001

Introduction

9:45 AM – 10:15 AM Reynolds Hall 2001

Keynote – An Industry Perspective on AI and Marketing

Bill Moore, Boston Consulting Group

10:15 AM – 10:45 AM Reynolds Hall 2001

Keynote – Hyper-Digital Marketing

Dr. Vanitha Swaminathan, University of Pittsburgh

10:45 AM – 11:00 AM

Break

11:00 AM – 11:30 AM Reynolds Hall 2001

Industry Panel Discussion

11:30 AM – 12:00 PM Reynolds Hall 2001

Keynote – AI in Marketing: From Tools to Strategy

Dr. Shane Wang, Virginia Tech University

12:00 PM – 1:00 PM Reynolds Hall Lobby

Lunch

1:30 PM – 2:30 PM Reynolds Hall 6201

AI Marketing Agent Workshop (Base 44/WIX)

3:00 PM – 4:00 PM Reynolds Hall 6201

AI Marketing Research Workshop (Credamo)

5:00 PM Atrium, Reynolds Hall

Dinner

1:00 PM – 2:15 PM Reynolds Hall 3000

AI, Data, and Markets

Session Chair: Dr. Xinchun Wang

Dr. Jiyoon An – Service innovation & machine learning
Dr. Yang Yang – Analyst sentiment in M&A
Dr. Emily Tanner – AI coaching & well-being
Dr. Bernardo Quiroga – The fast and the spurious

2:15 PM – 2:30 PM

Coffee Break

2:30 PM – 3:45 PM Reynolds Hall 3000

Consumer Psychology & Human–AI Interaction

Session Chair: Dr. Julian Givi

Dr. Donald Gaffney – AI resistance & norms
Andrew Edelblum – AI-generated music
Anjali Tapadiya – Imposter scams
Dani Hass – Voice interfaces & presence

3:45 PM – 4:00 PM

Coffee Break

4:00 PM – 5:00 PM Reynolds Hall 3000

Emerging Technology, Policy, and Society

Session Chair: Dr. Emily Tanner

Dr. Bin Liu – Child safety & AI
Dr. Abhijit Roy – Policy implications
Dr. Siobhain Lash – Ethics of AI arms race

Our Esteemed Speakers

Vanitha Swaminathan
Associate Dean, Research and Strategic Initiatives
Thomas Marshall Professor of Marketing
University of Pittsburgh School of Business

Shane Wang
Co-Director of Sponsored Research and Executive Education
Professor of Marketing
Pamplin College of Business, Virginia Tech University

Elery Rojas
Director of University Programs & Outreach
WIX and Base 44

Bill Moore
Creative Senior Manager - BCG Design Studios
Boston Consulting Group (BCG)

Jonathan Bentz
Growth Specialist
Direct Online Marketing

Xiangyu Qiu
Vice President
Credamo

View 2025 AI in Marketing Conference Agenda