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Xinchun Wang

304-293-7948xinchun.wang@mail.wvu.edu207Business and Economics Building

Marketing

Xinchun Wang

Assistant Professor

Expertise

Marketing strategy, innovation, B2B marketing, and international business

Education

PhD Texas Tech University
MS East China University of Science and Technology
BA East China University of Science and Technology

Recent Publications

Xinchun Wang, Mayukh Dass, Dennis B. Arnett, and Xiaoyu Yu (2019), Understanding Firms' Relative Strategic Emphases: An Entrepreneurial Orientation Explanation, Industrial Marketing Management, forthcoming.

Xinchun Wang and Xiaoyu Yu (2019), The Contradictory Effects of Customer Participation Breadth and Depth on Customer-perceived Value, Journal of Business and Industrial Marketing, forthcoming.
Yu Chang, Xinchun Wang, and Annie P. Cui (2019), Soloing the Innovation Problem in State-owned Firms: The Role of Entrepreneurial Orientation and High-Commitment HR Practices, Industrial Marketing Management, forthcoming.

Yu Chang, Xinchun Wang, and Dennis B. Arnett (2018), Enhancing Firm Performance: The Role of Brand Orientation in Business-to-Business Marketing, Industrial Marketing Management, 72, 17-25.

Tao Zhang and Xinchun Wang (2018), The Impact of Fairness Concern on the Three-party Supply Chain Coordination, Industrial Marketing Management, 73, 99-115.

Xinchun Wang and Mayukh Dass (2017), Building Innovation Capability: The Role of Top Management Innovativeness and Firm Resources, Journal of Business Research, 76, 127-135.

Tao Zhang, Xinchun Wang, and Guijun Zhuang (2017), The Effects of IT Resources on Channel Power: The Mediating Role of Knowledge Management Capability, Journal of Business and Industrial Marketing, 32(8), 1217-1227.

Xinchun Wang, Dennis B. Arnett and Limin Hou (2016), Understanding the Knowledge Leveraging Process: Using External Knowledge to Improve Organizational Innovativeness, Journal of Business and Industrial Marketing, 31(2), 164-173.

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