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Hospitality and Tourism Management

Ajay Aluri Ph.D.

Founding Director of the WVU Hospitality Innovation and Technology Lab

Associate Professor, Hospitality and Tourism Management


Dr. Aluri is an internationally recognized scholar, speaker and thought leader in the fields of hospitality innovation and technology. Dr. Aluri serves in the editorial and advisory boards of top and cutting-edge hospitality and tourism journals and organizations. He has been invited to speak at several international and national shows and conferences. Dr. Aluri is a recipient of numerous awards from the international, national, and state-level organizations from the academia and industry. He established the state-of-the-art space, Hospitality Innovation and Technology (HIT) Lab at the John Chambers College of Business and Economics, West Virginia University (WVU). Dr. Aluri’s academic and research expertise combines all areas of his education, research interests, and focus in the areas of hospitality information technology and management and information systems, and how these areas impact international hospitality organizations, society, and education. His current focus is consumer behavior research regarding the use of emerging technologies such as artificial intelligence, augmented reality, data mining, Internet of Things, robotics, and virtual reality. His research has been published in several top academic journals and industry outlets. Dr. Aluri is the Founding Director of the HIT Lab, a platform to bridge the gaps between academic and industry research. He incorporates real-life projects based on issues faced by hospitality businesses today, so that students can get hands-on problem-solving experience. This is part of Dr. Aluri’s teaching philosophy that students are best prepared for life after the classroom by getting real-life learning experiences with actual businesses along the way. Dr. Aluri played a vital role in developing the Hospitality program at WVU. Dr. Aluri is an Associate Professor in the Hospitality program at the WVU John Chambers College of Business and Economics. Dr. Aluri was selected by the Office of the Provost as the recipient of the 2021-23 Innovation, Design, and Entrepreneurship Applied (IDEA) Faculty Fellowship, a multi-disciplinary initiative to bolster WVU's culture of entrepreneurship and innovation.


  • Ph.D., Hospitality Administration, Oklahoma State University
  • M.S., International Studies, Oklahoma State University
  • Graduate Certificate, Business Data Mining, Oklahoma State University
  • SAS Business Data Mining Certificate, SAS Institute Inc. and Oklahoma State University
  • B.Tech., Computer Science and Information Technology, Jawaharlal Nehru Technological University, India

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