Emily Tanner, Ph.D.

Expertise

Emily C. Tanner is an Associate Professor of Marketing for the John Chambers College of Business and Economics at West Virginia University. Her research program utilizes a variety of domains to explore how emotion and exchange relationships can influence behaviors that improve well-being for various stakeholders. She has employed a variety of approaches and examined multiple types of relationships in the following three primary streams of research: (1) Public Policy, (2) Decision-Making and Well-Being, and (3) Salesperson and Sales Manager Relationships. Dr. Tanner’s research has been supported by federal and WVU grants. Her work has appeared in the Journal of Business Research, Journal of Public Policy & Marketing, Journal of Consumer Affairs, Journal of International Marketing, Journal of Personal Selling & Sales Management, Journal of Services Marketing, and Journal of Business & Industrial Marketing.

Education

• Ph.D. in Marketing, Oklahoma State University
• B.B.A. in Marketing, Texas Christian University

Recent Publications

Mohan, Mayoor, Emily C. Tanner, Kevin E. Voss, Yong-Ki Lee (2019), "Integrating Reciprocity into a Social Exchange Model of Inter-Firm B2B Relationships," Journal of Business and Industrial Marketing.

Tanner, Emily C. and Lixun Su (2019), "Reducing Perceived Vulnerability to Increase Utilization of Nonprofit Services," Journal of Services Marketing, 33 (3), 344-355.

Tanner, John F. and Emily C. Tanner (2018), "Fairytales Don't Come True: The Impact of Aspirational Distance on Teen Pregnancy Prevention Messages," Journal of Public Policy & Marketing.

Tanner, Emily C., John F. Tanner Jr., and Kirk Wakefield (2015), "Panacea or Paradox? The Moderating Role of Ethical Climate," Journal of Personal Selling and Sales Management, 35 (2), 175-190.