Michael Walsh Ph.D.

Expertise

Michael F. Walsh is Chair of the Marketing Department and a member of the faculty of the John Chambers College of Business and Economics where he teaches courses in marketing at the graduate and undergraduate level.. His research interests include consumer resistance to change, marketing/public policy matters, and professional sales. His research has been published in the Journal of Public Policy and Marketing, Journal of the Association for Consumer Research and the Journal of Product and Brand Management. Prior to his move to academia, Mike worked in the corporate world. During his 20+ year career in general management, advertising and marketing, Mike focused on specialized marketing communication strategies in business to business, high technology and consumer marketing communications. His experience includes overseeing the law firm Buchanan Ingersoll's marketing activities covering 350 lawyers in 13 cities and across five states, and was Senior Vice President and Director of Operations and Finance for Ketchum Advertising.

Mike serves on the board of director's executive committee of the Pittsburgh Civic Light Opera. P.O.W.E.R. He is past president of the Business Alumni Association of the University of Pittsburgh. He was a founder of the Information Technology Media Advisory Council and is a past member of the Board of Directors of BPA International, the Pittsburgh Advertising Club and the Pittsburgh Radio and Television Club. In 2015, Mike was named Educator of the Year by the Pittsburgh Chapter of the American Marketing Association.

Education

• PhD, University of Pittsburgh 2005
• MBA, University of Pittsburgh, 1990
• BA, Duquesne University