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David Brauer DBA

304-293-7801david.brauer@mail.wvu.edu260Business and Economics Building

Marketing

David Brauer DBA

Teaching Assistant Professor of Marketing

Expertise

David earned his Doctorate in Business Administration at Durham University Business School (UK). His thesis is about consumer choice in an industry with many competitors. The study helps organizations understand the role of authenticity and its relationship to competitive advantages and niche width through the viewpoint of consumer behavior theory. David has a unique ability to disseminate very complex topics to a mixed audience allowing them all to understand and be able to contribute. He is known for envisioning new creative methods to handle issues. His current start-up Priority Bridge LLC is focused on providing a bias-free hiring and cultural fit assessments to companies in the United States, United Arab Emirates, Pakistan, and  the United Kingdom currently.

David has global experience with insurance organizations, retail businesses, institutions of higher education, non-profits and financial services firms. He has;

*Created and developed an implementation plan, changing a core strategy for a mid-western American higher educational institution.

*Is creating a sustainable income program for a health care institution in Haiti that will result in increasing arable land, increased water supplies and the improvement of the health of the population in that region.

*Originated the concept of a “Value Based Revolution” for organizations, including publications and presentations at national symposiums.

*Created business plans including market analysis, branding, trademarks, mission statement development and employee selection for start-up organizations.

*Analyzed and solved a performance issue for an insurance company, and developed a group sales approach which helped the organization to increase sales.

David is married with two young sons. He has served on the board of a youth home, his local church and is currently Vice-President on the Board of Haiti Friends. His undergraduate work concentrated on political science and human resource management.

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