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Marketing Recommended Course Sequence

All Marketing students follow the same plan of study for the first four semesters and then break into their chosen Areas of Emphasis.

1st Semester

  • BCOR 199 - Introduction to Business (3 credits)
  • CS 101 - Intro to Computer Applications (4 credits)
  • MATH 126, 129 or 153 - College Algebra (3-4 credits)
  • SOCA 101 - Introduction to Sociology (3 credits)
  • GEC - GEC Objective 2B, 3, 5, 9 (3 credits)

2nd Semester

  • ACCT 201 - Principles of Accounting (3 credits)
  • ECON 201 - Principles of Microeconomics (3 credits)
  • ENGL 101 - Composition and Rhetoric (3 credits)
  • MATH 150, 154, 155, 156 - Intro to Calculus or Higher (3-4 credits)
  • GEC 2B w/ Lab - Natural Science w/ Lab - (4 credits)

3rd Semester

  • ACCT 202 - Principles of Accounting (3 credits)
  • ECON 202 - Principles of Macroeconomics (3 credits)
  • ECON 225 - Business Statistics (3 credits)
  • ENGL 102 - Composition and Rhetoric (3 credits)
  • PSYC 101 - Introduction to Psychology (3 credits)

4th Semester

  • BCOR 299 - Business Communications (3 credits)
  • BCOR 320 - Legal Environment of Business (3 credits)
  • BCOR 330 - Information Systems and Technology (3 credits)
  • BCOR 350 - Principles of Marketing (3 credits)
  • BCOR 370 - Managing Individuals and Teams (3 credits)

Integrated Digital Marketing Promotions Track

5th Semester

  • BCOR 340 - Business Finance (3 credits)
  • BCOR 360 - Operations Management (3 credits)
  • MKTG 315 - Buyer Behavior (3 credits)
  • MKTG 380 - Integrated Promotions (3 credits)
  • GEC - GEC Objective 2B, 3, 5, 9 (3 credits)

6th Semester

  • MKTG 325 - Marketing Analytics (3 credits)
  • MKTG 350 - Product and Price Policies (3 credits)
  • MKTG 389 - Online Analytics (3 credits)
  • GEC - GEC Objective 2B, 3, 5, 9 (3 credits)
  • Elective - Unrestricted Elective (3 credits)

7th Semester

  • BCOR 380 - Business Ethics (3 credits)
  • MKTG 330 - Distribution Channels (3 credits)
  • MKTG 474 - Case Competition (3 credits)
  • GEC - GEC Objective 2B, 3, 5, 9 (3 credits)
  • Elective - Unrestricted Elective (3 credits)

8th Semester

  • BCOR 460 - Contemporary Business Strategy (3 credits)
  • MKTG 475 - Social Media and Marketing (3 credits)
  • MKTG 485 - Global Marketing (3 credits)
  • B&E Elective - B&E Elective (3 credits)
  • Elective - Unrestricted Electives (0-2 credits)

Professional Sales Track

5th Semester

  • BCOR 340 - Business Finance (3 credits)
  • MKTG 315 - Buyer Behavior (3 credits)
  • MKTG 320 - Personal Selling (3 credits)
  • Elective - Unrestricted Elective (3 credits)

6th Semester

  • BCOR 360 - Operations Management (3 credits)
  • BCOR 380 - Business Ethics (3 credits)
  • MKTG 325 - Marketing Analytics (3 credits)
  • MKTG 420 - Sales Management (3 credits)
  • GEC - GEC Objective 2B, 3, 5, 9 (3 credits)

7th Semester

  • MKTG 421 - Professional Selling (3 credits)
  • MKTG 345 - Selling with Digital Media (3 credits)
  • MKTG 350 - Product and Price Policies (3 credits)
  • GEC - GEC Objective 2B, 3, 5, 9 (3 credits)
  • Electives - Unrestricted Electives (6 credits)

8th Semester

  • MKTG 330 - Distribution Channels (3 credits)
  • MKTG 485 - Global Marketing (3 credits)
  • BCOR 460 - Contemporary Business Strategy (3 credits)
  • B&E Elective - B&E Elective (3 credits)
  • Elective - Unrestricted Electives (0-6 credits)

Sustainable Pathways to Markets Track

5th Semester

  • BCOR 340 - Business Finance (3 credits)
  • BCOR 360 - Operations Management (3 credits)
  • MKTG 315 - Buyer Behavior (3 credits)
  • GEC - GEC Objective 2B, 3, 5, 9 (1-6 credits)

6th Semester

  • BCOR 380 - Business Ethics (3 credits)
  • MKTG 325 - Marketing Analytics (3 credits)
  • MKTG 330 - Distribution Channels (3 credits)
  • MKTG 426 - Sustainable Strategy (3 credits)
  • GEC - GEC Objective 2B, 3, 5, 9 (3 credits)

7th Semester

  • MKTG 350 - Product and Price Policies (3 credits)
  • MKTG 410 - Retail Management (3 credits)
  • MKTG 425 - Sustainable Marketing (3 credits)
  • B&E Elective (3 credits)
  • Electives - Unrestricted Electives (6 credits)

8th Semester

  • MKTG 451 - Practicum in Marketing (3 credits)
  • MKTG 480 - Services Marketing (3 credits)
  • MKTG 486 - Global Marketing (3 credits)
  • BCOR 460 - Contemporary Business Strategy (3 credits)