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Marketing prof McFarland in Star Scholar program


The College of Business and Economics is building more international bridges through faculty visits abroad.

One example is Richard McFarland's November trip to Italy and Germany. An associate professor of marketing, he was invited to participate in the Star Scholar program at the  University Bocconi in Milan, Italy.

The program is sponsored by the Marketing Department at Bocconi and designed to bring together leading researchers for presentations and discussion on current academic topics.

"I was honored to be invited to Bocconi, one of Europe's best business schools," Dr. McFarland said. "It was both an honor to be counted among a prestigious group of scholars who have participated in this seminar and a great opportunity for me to broaden my network of research colleagues. Because Milan is the center of business in Italy, broadening my network with researchers and business leaders by extension broadens opportunities for students and faculty at WVU, which is all the more important given the size of Morgantown."

McFarland gave a paper on emotional intelligence and the ability to cope in high-stress environments titled  The Buffering Effects of Emotional Intelligence on Salesperson Job Stress and Job Outcomes.

A view of the University Bocconi in Milan, Italy. bocconi

Bocconi University was founded in 1902 and is an internationally oriented institution in business, economics and law.

McFarland also visited the University of Münster, which has established ties with B&E, and Dr. Manfred Krafft, who is with the Institute of Marketing there.  Krafft will become the editor of the Journal of Personal Selling and Sales Management. McFarland is on that journal's editorial board.

"I went to Muenster not only to help facilitate exchange studies at the undergraduate and master's level—which looks to be moving forward—but also to lay the ground work for collaborative research and classes at the doctoral level in marketing," he said. "This is something that is almost never done, but Manfred and I feel there are good opportunities to broaden students' exposure to business and research globally. From our students' perspective, it gives them the opportunity to interact with global corporations headquartered in Germany." This, he said will provide "global interactions giving different perspectives and different points of view."

The University of Münster is a public university located in the city of Münster, North Rhine-Westphalia in Germany. The modern University of Münster was founded in 1780.

McFarland joined the faculty at the College of Business and Economics in 2011. He earned a bachelor's degree in economics at The University of California at Irvine, an MBA at The University of Arizona and a Ph.D. in marketing at the Georgia Institute of Technology.

Before joining WVU he was an associate professor of marketing and the L. L. McAninch Chair of Business Administration at Kansas State University. His research has appeared in a number of leading journals, including  Journal of Marketing, Journal of Marketing Research, Journal of Personal Selling & Sales Management, Marketing Letters, among others. He is on editorial review boards of  the Journal of Marketing and the  Journal of Personal Selling & Sales Management.