For West Virginians, especially those in the southern part of the state, the world stopped spinning on June 23, 2016. Torrential rainfall caused rivers to swell and a devastating flood across several counties.
A little more than one year since the catastrophic event, families continue to mourn the loss of 24 lives, and communities carry on the rebuilding of businesses, homes and the lives that remain.
Between retirements, promotions and other changes, the WVU College of Business and Economics has said farewell to some B&E staples over the past few years. But with bittersweet goodbyes, new doors open for fresh hellos.
In January 2017, B&E said an energetic hello to the new Assistant Dean for Undergraduate Programs, Rebel Smith. A straight shooter with an outgoing personality, she came in and instantly began to shake things up in terms of recruitment, enrollment, retention and advising.
When Dr. Jody Crosno, an associate professor of marketing and the marketing Ph.D.
coordinator at the WVU College of Business and Economics, found out that board
game sales experienced double-digit growth between 2010 and 2015, the idea lightbulb
appeared above her head. She capitalized on the trend and brought the concept into
her Marketing 350: Product and Price Policies course with a hands-on, student project.
Marketing 350 students were tasked with developing a new board game targeted to the
6-9 age range that focused on current trends in the board game industry. They had
to research the current trends, develop a new game concept to be play tested by
families with children in the target age group in the Morgantown area, revise the
product based on feedback and present the final product at a trade show.
When West Virginia recently inducted five new members into the Order of Vandalia, the highest honor for service to the university, three of those new members had strong connections to the College of Business and Economics.
Nancy McCormick DiPaolo is a finance graduate and John T. Fahey is a marketing alumnus, while Dr. Tom Witt was an instrumental and highly visible member of the faculty and staff at B&E for 42 years. DiPaolo and Fahey both served as former chairs of the WVU Alumni Association, and Witt served as associate dean for research and outreach and director of the Bureau of Business and Economic Research.