In a time when national trends have seen dips in college-going students, universities
and colleges — and business schools — across the country have felt that shockwave.
But thanks to an assertive philosophy and some changes in undergraduate recruiting
policies, the WVU College of Business and Economics experienced a substantial uptick
in new freshmen for the start of the Fall 2017 semester.
Stephen He’s childhood dream was to be a scientist and today, as an assistant professor of marketing at the West Virginia University College of Business and Economics, he has made that dream come true. As a researcher with work in top marketing journals in the marketing field, He is pushing the boundaries of the field with his cutting-edge research and creating value for human knowledge.
Last month, the West Virginia University College of Business and Economics partnered with WVU’s Extension Service 4-H unit to host 20 high school sophomores, juniors and seniors from around the West Virginia and the local region at the inaugural Summer Youth Business Camp.
Throughout the week-long camp, the future business leaders had the full college experience. They resided in WVU dorms, made new friends and participated in local on- and off-campus activities.
Social media is an integral part of the communications plan
for the WVU College
of Business and Economics, and that commitment to engagement with critical
audiences has fueled two new landmark records for the business school.
On August 15, B&E’s @wvucobe Twitter account topped
5,000 followers, a major milestone for the College. In late spring, B&E
also surpassed 1,000 followers on Instagram.