B&E’s 2017 new freshman enrollment sees significant jump over last year

In a time when national trends have seen dips in college-going students, universities and colleges — and business schools — across the country have felt that shockwave.

But thanks to an assertive philosophy and some changes in undergraduate recruiting policies, the WVU College of Business and Economics experienced a substantial uptick in new freshmen for the start of the Fall 2017 semester.

Read Full Article

Marketing professor’s research efforts transform our e-commerce consumer world

WVU College of B&E marketing professor Stephen He

Stephen He’s childhood dream was to be a scientist and today, as an assistant professor of marketing at the West Virginia University College of Business and Economics, he has made that dream come true. As a researcher with work in top marketing journals in the marketing field, He is pushing the boundaries of the field with his cutting-edge research and creating value for human knowledge.

Read Full Article

Inaugural Summer Youth Business Camp preps high school students for future college life

4H Business Camp at WVU B&ELast month, the West Virginia University College of Business and Economics partnered with WVU’s Extension Service 4-H unit to host 20 high school sophomores, juniors and seniors from around the West Virginia and the local region at the inaugural Summer Youth Business Camp.

Throughout the week-long camp, the future business leaders had the full college experience. They resided in WVU dorms, made new friends and participated in local on- and off-campus activities.

Read Full Article