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SMA Conference 2018

Back to the Future: Revisiting the Foundations of Marketing 
October 31 - November 3, 2018 in West Palm Beach, Florida

The Society for Marketing Advances (SMA), a premier marketing association, hosts an annual conference that brings together marketing educators and professionals from throughout the United States and abroad. The Society evolved from the regional Southern Marketing Association to an international association that includes members from more than 34 countries. Drs. Laurel Aynne Cook and Emily Tanner invite you to join them for this year’s SMA conference in West Palm Beach.

Marketing academics, public policy makers (e.g., members of the FDA, USDA, FTC), and marketing practitioners interested in social and public policy are invited to submit to our “Public Policy & Non-Profit” track. Topics include, but are not limited to, the following: non-profit marketing, diversity and social justice, subsistence consumers, food insecurity, risk and maladaptive consumption, financial literacy, consumer privacy, financial vulnerability, energy extraction, corporate social responsibility, consumer well-being, et cetera. One of the main objectives of this track is to share research designed for improving the lives of consumers and the quality of our society.

SMA Conference 2018 Call for Papers

Submission due date: Friday, July 1, 2018

Please upload your submission to our track, Public Policy, using this link.
Questions?  Contact Laurel Cook at or call 304-293-0753.

Conference Chairs

Dr. Laurel Aynne Cook

Laurel Cook

Laurel Aynne Cook (Ph.D., University of Arkansas) is an Assistant Professor of Marketing at West Virginia University. Her research has recently been published in the Journal of Public Policy & Marketing, the Journal of Consumer Affairs, the Journal of Consumer Marketing, and in the Journal of the Academy of Marketing Science. As most of her research concerns a number of social issues, she is interested in identifying substantive issues that concern consumer and firm behavior. Guided by her professional experience with a Fortune 500 company and her doctoral training, Dr. Cook uses a variety of approaches to address the following primary streams of research: (1) collaborative product development & competition; (2) consumer well-being; (3) corporate social responsibility; and (4) perceptions of effort & fairness. She has presented her work at more than 20 refereed national conferences. Additionally, her teaching experience includes digital marketing, consumer behavior, marketing research, strategy, and principles.

Prior to pursuing a doctoral degree, Dr. Cook worked for 6-1/2 years as a brand manager with Black & Decker. She worked specifically with the Porter-Cable and Delta Machinery brands, and was heavily involved in coordinating product launches and national marketing campaigns. Her experience with Black & Decker garnered a unique manufacturing perspective and global exposure to many industries.

Dr. Emily Tanner

Emily Tanner

Emily C. Tanner (Ph.D., Oklahoma State University) is an Assistant Professor of Marketing. Her research focuses on the formation and management of marketing relationships and the outcomes associated with strong relationships. She explores marketing relationships in three primary research streams: (1) role of emotion in marketing relationships; (2) implications of public policy on relationships; (3) implications of relationship termination.

Before her Ph.D., Dr. Tanner was the Director of Healthcare Sales at Research Now. She was involved in building the healthcare research department, and was heavily involved in managing and marketing of the healthcare-related marketing research panels.

Additional Information