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Along with preparing you to start your own business, this major will teach you to use your creativity to solve business problems or help existing organizations launch new products and enter new markets.

Do you dream of organizing and operating a business from the ground up? As a student in our Entrepreneurship and Innovation program, you are given the tools to start new ventures as franchise or sales managers, business consultants or development officers. 

The Entrepreneurship and Innovation major provides the skills and knowledge for students to start new ventures and contribute to organizations that launch new products and enter new markets. In addition to becoming entrepreneurs, students with an entrepreneurship degree work as franchise managers, sales managers, business consultants, and development officers.


Wondering what you can do with a degree from WVU's Entrepreneurship and Innovation major? Check out these ideas from WVU Career Services and the Occupational Information Network (O*NET). A median salary is the midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.

  • Bright Outlook
  • Green Occupation
  • Requires a Graduate Degree
  • Insurance Sales Agents

      $57,860 Median Salary

      Sell life, property, casualty, health, automotive, or other types of insurance. May refer clients to independent brokers, work as an independent broker, or be employed by an insurance company.

      Possible job titles for this career include: Agent.

      Learn More

    • Online Merchants

      $75,990 Median Salary

      Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

      Possible job titles for this career include: Marketing Director.

      Learn More

    • Real Estate Brokers

        $62,190 Median Salary

        Operate real estate office, or work for commercial real estate firm, overseeing real estate transactions. Other duties usually include selling real estate or renting properties and arranging loans.

        Possible job titles for this career include: Broker.

        Learn More

      • Sales Managers

          $130,600 Median Salary

          Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

          Possible job titles for this career include: District Sales Manager.

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        • Securities, Commodities, and Financial Services Sales Agents

          $67,480 Median Salary

          Buy and sell securities or commodities in investment and trading firms, or provide financial services to businesses and individuals. May advise customers about stocks, bonds, mutual funds, commodities, and market conditions.

          Possible job titles for this career include: Financial Consultant.

          Learn More

        This page includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license.


        Graduates from this major have gone to work at:

        Related Minors


        Professional Sales


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