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Along with preparing you to start your own business, this major will teach you to use your creativity to solve business problems or help existing organizations launch new products and enter new markets.

Do you dream of organizing and operating a business from the ground up? As a student in our Entrepreneurship and Innovation program, you are given the tools to start new ventures as franchise or sales managers, business consultants or development officers. 

The Entrepreneurship and Innovation major provides the skills and knowledge for students to start new ventures and contribute to organizations that launch new products and enter new markets. In addition to becoming entrepreneurs, students with an entrepreneurship degree work as franchise managers, sales managers, business consultants, and development officers.


Wondering what you can do with a degree from WVU's Entrepreneurship and Innovation major? Check out these ideas from WVU Career Services and the Occupational Information Network (O*NET). A median salary is the midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.

  • Bright Outlook
  • Green Occupation
  • Requires a Graduate Degree
  • Insurance Sales Agents

    $49,990 Median Salary

    Sell life, property, casualty, health, automotive, or other types of insurance. May refer clients to independent brokers, work as an independent broker, or be employed by an insurance company.

    Possible job titles for this career include: Agent.

    Learn More

  • Online Merchants

    $69,040 Median Salary

    Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

    Possible job titles for this career include: Marketing Director.

    Learn More

  • Real Estate Brokers

      $56,790 Median Salary

      Operate real estate office, or work for commercial real estate firm, overseeing real estate transactions. Other duties usually include selling real estate or renting properties and arranging loans.

      Possible job titles for this career include: Broker.

      Learn More

    • Sales Agents, Financial Services

        $67,310 Median Salary

        Sell financial services, such as loan, tax, and securities counseling to customers of financial institutions and business establishments.

        Possible job titles for this career include: Financial Consultant.

        Learn More

      • Sales Managers

        $117,960 Median Salary

        Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

        Possible job titles for this career include: District Sales Manager.

        Learn More

      • Securities and Commodities Traders

        $67,310 Median Salary

        Buy and sell securities and commodities to transfer debt, capital, or risk. Establish and negotiate unit prices and terms of sale.

        Possible job titles for this career include: Broker.

        Learn More

      This page includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license.


      Graduates from this major have gone to work at:

      Cost and Aid

      How much does Entrepreneurship and Innovation at WVU cost? And how can you save?

      Tuition and Fees

      Estimated rates for the 2018-19 academic year. Rates are subject to change. Anyone that is not a current West Virginia resident will be charged non-resident rates. That includes international students.

      West Virginia Resident

      Per Credit - $428

      Per Semester - $5,136

      Fall and Spring Semesters - $10,272


      Per Credit - $1,126

      Per Semester - $13,512

      Fall and Spring Semesters - $27,024


      Per Credit - $1,126

      Per Semester - $13,812

      Fall and Spring Semesters - $27,624

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      Related Minors


      Professional Sales


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