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B&E marketing professor recognized for service-learning education

A member of the marketing faculty at the West Virginia University College of Business and Economics has been recognized with the 2018 Award for Excellence in Service-Learning Instruction.

Dr. Li Wang , a teaching assistant professor of marketing at B&E, was recognized by WVU on April 19 with the award, one of the Excellence in Civic Engagement Awards presented by the university. Service-learning courses are a priority at WVU because they encompass experiential learning while creating a meaningful impact on the community.

Marketing professor’s research efforts transform our e-commerce consumer world

Stephen He’s childhood dream was to be a scientist and today, as an assistant professor of marketing at the West Virginia University College of Business and Economics, he has made that dream come true. As a researcher with work in top marketing journals in the marketing field, He is pushing the boundaries of the field with his cutting-edge research and creating value for human knowledge.

He was born and raised in the metropolis of Shanghai, China. When he moved to the United States after earning an undergraduate degree in business administration at Fudan University in Shanghai, the digital marketing guru landed in another populous area, Atlanta, Georgia. And after earning his Ph.D. at the Georgia Institute for Technology, he took off for the Big Apple to start his career in academia at Manhattan College in Riverdale, New York. 

Cook’s collaborative project allows students to put marketing to work

Dr. Lauren Cook teaching a class

Dr. Lauren Cook, an assistant professor of marketing at the West Virginia University College of Business and Economics, is breaking down barriers when it comes to collaboration not only across departments or the WVU campus, but with universities across the country.