In a time when national trends have seen dips in college-going students, universities and colleges — and business schools — across the country have felt that shockwave.
But thanks to an assertive philosophy and some changes in undergraduate recruiting policies, the WVU College of Business and Economics experienced a substantial uptick in new freshmen for the start of the Fall 2017 semester.
Last month, the West Virginia University College of Business and Economics partnered with WVU’s Extension Service 4-H unit to host 20 high school sophomores, juniors and seniors from around the West Virginia and the local region at the inaugural Summer Youth Business Camp.
Social media is an integral part of the communications plan for the WVU College of Business and Economics, and that commitment to engagement with critical audiences has fueled two new landmark records for the business school.
On August 15, B&E’s @wvucobe Twitter account topped 5,000 followers, a major milestone for the College. In late spring, B&E also surpassed 1,000 followers on Instagram.
While campus is not jam packed with students this summer, the hustle and bustle has not ceased for students, faculty and staff at the WVU College of Business and Economics. B&E folks are catalyzing – striving to build new skills and continuing to transform the business landscape as we head into the Fall 2017 semester.
As summer passes by, you probably won’t find Dr. Jodi Goodman in the classroom. But you can certainly find the WVU College of Business and Economics professor of management transforming the field as she works on her research.
West Virginia University recently hosted approximately 80 organizations from diverse
industries and locations at the Third Annual WVU Employer Summit. The event brings
to light the importance of partnering with the corporate world so that organizations
may interact with faculty leaders and recruiting specialists, as well as develop
opportunities for student internships and job placement.
The Employer Summit is organized by the West Virginia University Career Services
Center, in collaboration with the College of Business and Economics, Statler College
of Engineering and Mineral Resources, and Davis College of Agriculture, Natural
Resources and Design.
For West Virginians, especially those in the southern part of the state, the world stopped spinning on June 23, 2016. Torrential rainfall caused rivers to swell and a devastating flood across several counties.
Between retirements, promotions and other changes, the WVU College of Business and Economics has said farewell to some B&E staples over the past few years. But with bittersweet goodbyes, new doors open for fresh hellos.
When Dr. Jody Crosno, an associate professor of marketing and the marketing Ph.D.
coordinator at the WVU College of Business and Economics, found out that board
game sales experienced double-digit growth between 2010 and 2015, the idea light bulb
appeared above her head. She capitalized on the trend and brought the concept
into her Marketing 350: Product and Price Policies course with a hands-on, student
project.
Marketing 350 students were tasked with developing a new board game targeted to the 6-9 age range that focused on current trends in the board game industry. They had to research the current trends, develop a new game concept to be play tested by families with children in the target age group in the Morgantown area, revise the product based on feedback and present the final product at a trade show.
The West Virginia University College of Business and Economics established the B&E Young Professional Network in 2014 to engage young alumni. And today, those young alums are giving back through the establishment and initial award of the YPN Launch Scholarship.
B&E YPN is made up of 134 dedicated young alumni under the age of 45 who support the college’s philanthropic efforts through meaningful contributions which, over time, will create a legacy for the future of B&E.
