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Stephen He’s childhood dream was to be a scientist and today, as an assistant professor of marketing at the West Virginia University College of Business and Economics, he has made that dream come true. As a researcher with work in top marketing journals in the marketing field, He is pushing the boundaries of the field with his cutting-edge research and creating value for human knowledge.

He was born and raised in the metropolis of Shanghai, China. When he moved to the United States after earning an undergraduate degree in business administration at Fudan University in Shanghai, the digital marketing guru landed in another populous area, Atlanta, Georgia. And after earning his Ph.D. at the Georgia Institute for Technology, he took off for the Big Apple to start his career in academia at Manhattan College in Riverdale, New York. 

Last month, the West Virginia University College of Business and Economics partnered with WVU’s Extension Service 4-H unit to host 20 high school sophomores, juniors and seniors from around the West Virginia and the local region at the inaugural Summer Youth Business Camp.

Social media is an integral part of the communications plan for the WVU College of Business and Economics, and that commitment to engagement with critical audiences has fueled two new landmark records for the business school.

On August 15, B&E’s @wvucobe Twitter account topped 5,000 followers, a major milestone for the College. In late spring, B&E also surpassed 1,000 followers on Instagram.

As summer passes by, you probably won’t find Dr. Jodi Goodman in the classroom. But you can certainly find the WVU College of Business and Economics professor of management transforming the field as she works on her research.

While campus is not jam packed with students this summer, the hustle and bustle has not ceased for students, faculty and staff at the WVU College of Business and Economics. B&E folks are catalyzing – striving to build new skills and continuing to transform the business landscape as we head into the Fall 2017 semester.

West Virginia University recently hosted approximately 80 organizations from diverse industries and locations at the Third Annual WVU Employer Summit. The event brings to light the importance of partnering with the corporate world so that organizations may interact with faculty leaders and recruiting specialists, as well as develop opportunities for student internships and job placement. 
The Employer Summit is organized by the West Virginia University Career Services Center, in collaboration with the College of Business and Economics, Statler College of Engineering and Mineral Resources, and Davis College of Agriculture, Natural Resources and Design.

For West Virginians, especially those in the southern part of the state, the world stopped spinning on June 23, 2016. Torrential rainfall caused rivers to swell and a devastating flood across several counties.

Between retirements, promotions and other changes, the WVU College of Business and Economics has said farewell to some B&E staples over the past few years. But with bittersweet goodbyes, new doors open for fresh hellos.

When Dr. Jody Crosno, an associate professor of marketing and the marketing Ph.D. coordinator at the WVU College of Business and Economics, found out that board game sales experienced double-digit growth between 2010 and 2015, the idea light bulb appeared above her head. She capitalized on the trend and brought the concept into her Marketing 350: Product and Price Policies course with a hands-on, student project.

Marketing 350 students were tasked with developing a new board game targeted to the 6-9 age range that focused on current trends in the board game industry. They had to research the current trends, develop a new game concept to be play tested by families with children in the target age group in the Morgantown area, revise the product based on feedback and present the final product at a trade show.

Donald E. Panoz has started astoundingly successful companies all over the world, but his success started in West Virginia in 1961 when he and U.S. Army buddy Milan “Mike” Puskar co-founded what would become globally recognized Mylan Pharmaceuticals.

So when the West Virginia University College of Business and Economics presented Panoz with an honorary doctorate degree in business administration — at Commencement Exercises on May 13 — with 512 graduates — and Panoz spoke to the graduates — well, that makes for a pretty special day.