West Virginia University’s John Chambers College of Business and Economics is offering the next series of Grow with Google webinars to the state business community from September through December 2020.
Hosted by the Encova Center for Innovation and Entrepreneurship, which is part of the Chambers College, the webinars are a key initiative of their Small Business Assistance Program, designed to help businesses in West Virginia through direct coaching, targeted trainings, and informing policymakers to support small business growth. The Center also helps to facilitate mutually beneficial partnerships between the College and West Virginia business owners through strategic business consulting.
Anna Carrier, Community Business Program Lead for the Encova Center, has spearheaded efforts to support small businesses as part of the mission of the Encova Center to lock arms with entrepreneurs to ensure West Virginia has a robust, united, and well-resourced business community.
“Supporting our state businesses is always an important facet of our land-grant mission, but it’s even more important now that small businesses are facing increased strains due to the extended impacts of the COVID-19 pandemic,” said Carrier. “We hope businesses will take advantage of these free resources that will be led by Google, the U.S. Black Chambers, Inc. and state experts.”
Topics, dates and details for the webinars are detailed below.
September 21 at 2:45 p.m.
Attract more customers online using digital tools and the Black-owned business attribute
Join the U.S. Black Chambers, Inc. and Grow with Google to learn how customers can find your business online. Find out about USBC’s ByBlack initiative, a directory to find and support Black entrepreneurs and Google’s Black-owned business profile attribute. You’ll also learn how Google Search works and tips to improve a website's visibility with Search Engine Optimization (SEO), plus explore digital tools such as Google My Business, Google Trends, Google Analytics and more.
Hosted by: the U.S. Black Chambers, Inc. and Grow with Google
Presented by: Anna Carrier of the Encova Center, the Chambers College DICE Committee and Vantage Ventures
Registration: Register in advance here. After registering, you will receive a confirmation email containing information about joining the meeting.
October 14, 2020 at 11:45 a.m.
Sell online this holiday season with e-commerce tools
Learn how to sell online to customers as they kick off their holiday shopping this season. You’ll get a walk-through of the benefits of setting up an online store with Shopify and how to list your products on Google Shopping so that you can sell from anywhere. Plus, learn more helpful tools to stand out online, such as Local Opportunity Finder and Grow My Store.
Hosted by: Anna Carrier, WVU Encova Center and Grow With Google
Registration: Register in advance here. After registering, you will receive a confirmation email containing information about joining the meeting.
November 19, 2020 at 11 a.m.
Get productive with Google’s digital tools
Participants will learn how Google’s office productivity tools—including Gmail, Calendar, Drive and other apps—can boost productivity, tips and tricks for how to use them most efficiently, and creative ways to accomplish a variety of tasks for your professional and personal projects.
Hosted by: Anna Carrier, WVU Encova Center and Grow with Google
Registration: Register in advance here. After registering, you will receive a confirmation email containing information about joining the meeting.
December 17, 2020 at 11 a.m.
Use YouTube to grow your business
Gain best practices for creating a YouTube Channel and compelling video content that promotes your products and services and drives engagement with your brand.
Hosted by: Anna Carrier, WVU Encova Center
Registration: Register in advance here. After registering, you will receive a confirmation email containing information about joining the meeting.
All webinars will be accessible on the Encova Center website for those unable to join the sessions live. Anyone in the region is eligible to participate.
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hr/09/11/20
CONTACT: Heather Richardson
Assistant Dean of Communications
John Chambers College of Business and Economics
304-293-9625; hrichard@mail.wvu.edu
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